Customer Data Platform Practice Leader
Brossard, Quebec 2 days ago
Job Description
Job Type:Permanent
Work Model:Hybrid
Reference code:126970
Primary Location:Toronto, ON
All Available Locations:Toronto, ON; Brossard, QC; Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Laval, QC; Moncton, NB; Montreal, QC; Ottawa, ON; Quebec City, QC; Regina, SK; Saint John, NB; Saskatoon, SK; St. Johns, NL; Vancouver, BC; Victoria, BC; Winnipeg, MB
Our Purpose
At Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.
By living our Purpose, we will make an impact that matters.
:Learn from deep subject matter experts through mentoring and on the job coaching
:Be encouraged to deepen your technical skills...whatever those may be.
:Be empowered to lead and have impact with clients, our communities and in the office.
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What will your typical day look like?
As a Customer Data Platform Practice Leader, you are passionate about helping clients understand how to use customer data to unlock business value and innovative solutions for your clients. You have experience building high performing teams from the ground up, with the ability to elevate Customer Data thought leadership of from both a functional and technical perspective. You understand the different vendor options available in the marketplace, such as Adobe Experience Platform, Amperity, Lytics, Salesforce Data Cloud, Segment, Tealium, Treasure Data, etc. and how these solutions work within the Martech and AdTech stack to drive a meaningful customer experience and loyalty. You are strategic about how to drive new accounts, sales, and partnerships through problem:solving, collaboration, and savviness with all things customer and marketing.
Specifically, in this role, you will:
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Lead the development and execution of the go:to:market strategy and plan for the CDP practice
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Lead and support pursuits and business development activities to expand sales pipeline
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Lead successful delivery of complex engagements for CDP solutions within the marketing domain from strategy, design, planning, through to implementation
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Develop winning partnerships with leading CDP vendor solutions and understand how various products should be utilized within the technical ecosystem
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Work with client executives in IT and Marketing teams on developing the business case for CDP and prioritizing requirements and marketing use cases that are fit:for:purpose to their organizations
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Collaborate with other Deloitte Partners / Industry Leaders within the firm to plug the CDP capability into broader business opportunities (e.g. Content Management Systems, Loyalty Programs, Customer Analytics, MDM, Operating Model Changes)
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Engage with and learn from deep subject matter experts to drive innovation and bring the best in thought leadership to our clients
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Grow, nurture / mentor, and hire the next generation of CDP leaders and practitioners
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Be empowered to lead and have impact with clients, our communities and in the office
About the team
The Marketing and Commerce team designs and implements solutions that engage and activate customers through the end:to:end customer journey. We help clients turn brand values into measurable business growth through personalized content, communications, and experiences that engage and inspire customers to act. In doing so, we help transform marketing and operations into modern, data:driven, creatively focused organizations.
M and C offers a truly distinctive, diverse, and inclusive talent experience that allows our people to do meaningful work; we also offer them opportunities for growth, learning, and leadership wherever they are in their careers.
Enough about us, let's talk about you
You are someone with:
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