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Marketing and Communications Specialist

dartmouth, Canada 12 days ago

Job Description

The future you want is within reach. At PCL, we build the places where life happens and find camaraderie in the process. Were a community of builders committed to building better communities. Thats why were always looking ahead, and not just to the next project or whats next in our industry. Were also looking at whats next for you and how we can help you build a career youre proud of. Heres how a Marketing and Communications Specialist for our Atlantic Canada District contributes to our team: Responsibilities :Provides advanced writing, editing, and proofreading support for internal and external communications. :Writes clear, concise business communications that are tailored to the right audience and grammatically sound. Provides recommendations on the appropriate communication medium. :Participates in the department strategic:planning process. Coordinates the development and execution of project/initiatives as assigned. :Develops and maintains strong, customer:focused relationships with internal and external stakeholders. :Creates and enhances brand awareness through the development of strategic marketing materials. :Creates and maintains internal MarComm (Marketing and Communications) plans and related initiatives, ensuring they are measurable and tied to district goals. :Performs external communications tactics (news releases, PCL, articles, etc.). :Develops social media content and understands social media platforms and audience preferences. Identifies potential risks on social media. :Identifies opportunities for PCL to be thought leaders in speaking opportunities, articles, etc., that result in positive media stories for the district. :Monitors local media:relations efforts and acts as support for crisis communications. :Develops relationships with media and pitches stories on a regular basis, hosts media tours, etc. that result in positive media stories for the district. :Works collaboratively with creative professionals to create visual communications including brochures, PowerPoint presentations, and other marketing assets as may be required. :Leads events and provides communication and logistic coordination. :Creates and enhances brand awareness through internal/external communication. :Provides communications consultation to peers, middle management, and some executives. :Creates internal communications plans tied to district/department goals and executes tactics. :Partner with Marketing and Proposals team on district marketing, communications and proposals projects and initiatives. :Provide support to the Marketing and Proposals department and other departments as needed. :Writes, coordinates and manages distribution and analytics of the districts weekly internal newsletter. :Monitors local media coverage, measures analytics and aggregates data. :Understands competitor differentiators. :Values and models the solution provider and profitability culture. :Other duties as required. Qualifications :Postsecondary degree or diploma in marketing, communications, journalism, or equivalent. :4+ years of progressive experience in a communications role. :Bilingual in English and French. :Eligible to obtain security clearance. :Ability to create and execute a communications plan and has an in:depth understanding of various communications mediums and visual assets. :Strong verbal communication, written communication, editing, and proofreading skills. :Ability to research, analyze, and organize information accurately and effectively. :Ability to understand the company's business objectives and effectively apply them. :Seen as and acts as a trusted communications advisor to peers, middle management, and some executives, with the ability to problem solve. :Working knowledge of data analytics. :Ability to act with discretion when handling confidential information. :Proficiency in Microsoft Office Suite, various social media platforms, and other communica

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