· Job Description: Planning, developing, and directing multiple avenues of marketing strategies to drive sales. Overseeing social media accounts and websites to engage existing customers and establish positive public relations. Researching trends and new marketing opportunities, and brainstorming ideas. Coordinating and producing financial documents for advertising campaigns, such as budgets, estimates, and contracts. Communicating and negotiating with ad agencies, employees, marketing staff, editors, and writers. Addressing problems and troubleshooting campaigns. Analyzing customer feedback and campaign performance.