Requisition ID: Join a purpose driven winning team, committed to results, in an inclusive and high:performing culture. Senior Client Relationship Manager, Canadian Commercial Banking : Niagara Region Purpose Contributes to the overall success of Canadian Business Banking ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures. The Senior Client Relationship Manager "SCRM" is a product generalist who posses a good understanding of financial products and services and focuses on the cross sell and retention of existing business customers. You will be responsible for identifying prospects in target markets, developing proposed sales pipelines, conducting prospect sales calls and qualifying opportunities based on customer information and a high level of due diligence. You will manage a customer portfolio of moderate to higher complexity, with business development activities that targets clients with credit authorizations between 5MM to 25MM and annual sales between 15MM to 75MM. The role is specific to the Core segment of Canadian Business Banking. The SCRM is responsible for ensuring effective relationship management and conducts sales planning and fulfills the execution of service for existing customer base. You are also responsible for analysis and completion of credit applications with dedicated support. Accountabilities: Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge. Promotes the development and profitable growth of the Canadian Business Banking portfolio in the assigned market area by: : Developing and implementing a marketing strategy to maximize business development opportunities for sustainable growth; : Developing sales plans for prospects and existing customers; : Identifying prospects/referrals from other internal/external networks : Analyzing prospect lists and prioritizing business development opportunities based on market data and customer analytics; : Determining pricing for existing customer relationships in addition to proposed financing for any prospects, ensuring a satisfactory level of profitability for one's overall book of business; : Partner with internal resources for non:credit related products : Referring customers and prospects to the appropriate Canadian Business Banking segment and partners as appropriate. Pursues a business development program within the assigned market area according to agreed:upon growth objectives by: - Direct selling of credit and non:credit commercial products to prospects and customers; - Maintaining an appropriate ongoing sales pipeline and calling program; - Identifying and facilitating the involvement of key Bank resources and stakeholders to further business interests - Maintaining effective follow:up with prospects/referrals on any unsuccessful opportunities - Updating client or contact information accurately and in a timely fashion. Builds and maintains a market profile in the assigned market area with both internal and external contacts by; - Planning and completing relationship activities that generate sales opportunities and/or provide value to clients; - Building and maintaining an awareness of local market and general economic conditions - Meeting with business leaders and other centres of influence - Participating in local professional and community events and associations to develop and expand network of contacts. - Liaising and utilizing Bank product specialists to stay abreast of new enhancements, products and services, and to fulfil identified client needs. Ensures all aspects of assigned re