Duties of a successful candidate will include, but will not be limited to: · Develop and implement strategies for digital marketing and advertising campaigns · Analyze marketing campaigns performances and use data to optimize new ones · Create social media strategy to increase awareness and engagement on social media · Monitor and improve social media presence; generate content ideas to reach and engage customers · Develop and maintain social media accounts, including managing customer reviews and testimonials · Coordinate placement and scheduling of promotional content, ensuring that campaigns reach their target audiences effectively and efficiently · Manage post campaign analysis to measure and report on marketing and advertising metrics · Manage the workflow on various platforms