13411451 Canada Inc. 200 Consumers Road, suite 605, North York, ON, M2J 4R4 We are currently searching for one Marketing Coordinator. Duties: · Plan development projects · Assist in the preparation of brochures, reports, newsletters and other material · Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes · Gather, research and prepare communications material · Initiate and maintain contact with the media · Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases · Conduct analytical marketing studies · Design market research questionnaires · Develop portfolio of marketing materials · Evaluate customer service and store environments · Design, conduct and analyze quantitative and qualitative research projects · Conduct online marketing, E-commerce and Website promotions · Develop marketing strategies · Ensure appropriate business/commercial licenses are in place · Develop and implement business plans · Write and edit press releases, newsletter and communications materials · Consult with clients after sale to provide ongoing support · Develop and implement comprehensive digital marketing strategies that align with company goals. · Analyze and optimize marketing channels and campaigns to improve conversion rates and overall effectiveness, leveraging data-driven insights. · Oversee the development and distribution of engaging content tailored to our diverse B2C audiences. · Collaborate with sales teams to ensure a cohesive lead generation and conversion strategy. · Keep abreast of digital marketing trends and tools, applying best practices to our strategies. · Develop and monitor key performance indicators (KPIs) to measure the effectiveness of digital marketing activities, presenting regular reports to the management team. · Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers · Conduct comparative research on marketing strategies for industrial and commercial products · Advise clients on advertising or sales promotion strategies · Co-ordinate special publicity events and promotions · Develop, implement and evaluate communication strategies and programs · Plan and execute targeted email marketing campaigns to nurture leads and engage with existing customers. · Monitor email campaign performance and optimize strategies for better results. · Manage the digital marketing budget effectively, ensuring maximum return on investment. · Allocate resources efficiently across various digital channels.