We are looking for a driven Marketing Manager who can take ownership, thick critically, and has experience marketing products and services to drive growth and retention. Succeeding in this role will mean understanding our business, our members, the ideal marketing mix, and our brand while continuously evolving our strategy and tactics. Principal responsibilities include but are not limited to: Understand and promote the Way Financial's values and deliverables to internal advisors, while helping them generate more business volume and connect external advisors to join the Company, so as to realize corporate targets; Understand and promote the Way Financial's values and deliverables to external advisors, while attracting them to join the Company, so as to realize corporate targets; Communicate with and assist advisors on their operational challenges, while furthering their relation with the Company; Define and prioritize strategies to meet customer needs and achieve the market area and Way Financial's corporate missions; Promote a culture of high performance and continuous improvement that values learning and a commitment to quality to strengthen Way Financial's brand; Monitor performance and development goals, assign accountabilities, set objectives, establish priorities to manage and improve marketing operations; Plan, coordinate, and execute the annual budget process; control financial budget for marketing; Keep up-to date knowledge about economic environment, adjust marketing investment orientation, promotional financial products & services and promotional activities according to policies and market changes; Design, plan, manage and optimize integrated digital campaigns across multiple channels to generate pipeline; Monitor and report online campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue; Create impactful nurture programs to improve conversation rates from lead to opportunities Work closely with the President and various stakeholders to articulate ideas and concepts; Work both independently and with the team, relying on strong influencing skills to achieve results; Generate and review reports, interpret data and identifying trends that will assist in further targeting appropriate go-to-market activities; Utilize corporate systems and processes to efficiently and effectively undertake the above responsibilities; Perform other duties as required by Management.