XPO India Shared Services JOB DESCRIPTION : Senior Analyst, Sales Operations Key Responsibilities: stylemargin:top:0.0in;margin:bottom:0.0in typedisc: :Pardot Campaign Management: stylemargin:top:0.0in;margin:bottom:0.0in typecircle: :Build, test, and optimize automated marketing workflows and engagement programs. :Manage and maintain segmented prospect lists and dynamic lists for targeted campaigns. :Email Marketing: stylemargin:top:0.0in;margin:bottom:0.0in typecircle: :Design and develop responsive email templates using Pardot. :Execute and analyze email campaigns to drive engagement and lead generation. :Landing Pages and Forms: stylemargin:top:0.0in;margin:bottom:0.0in typecircle: :Create, test, and manage Pardot landing pages and forms with clear calls to action. :Apply lead scoring and grading models to improve lead qualification. :Analytics and Optimization: stylemargin:top:0.0in;margin:bottom:0.0in typecircle: :Use Google Analytics and Pardot reporting to track campaign performance and user behavior. :Implement UTM tagging strategies to monitor campaign sources and optimize ROI. :Make data:driven recommendations to improve engagement and conversions. :CRM and Integration: stylemargin:top:0.0in;margin:bottom:0.0in typecircle: :Ensure accurate syncing between Pardot and Salesforce CRM. :Maintain clean data and campaign tracking alignment across platforms. :Digital Marketing and SEO: stylemargin:top:0.0in;margin:bottom:0.0in typecircle: :Collaborate on broader digital marketing initiatives including SEO strategies. :Support content teams with insights into landing page and campaign performance. :Ensure marketing efforts align with SEO best practices. Qualifications: stylemargin:top:0.0in;margin:bottom:0.0in typedisc: :4+ years of hands:on experience with Salesforce Pardot (Marketing Cloud Account Engagement). :Proficient in designing and building email templates, landing pages, and forms in Pardot. :Strong knowledge of Google Analytics, UTM tagging, and marketing campaign tracking. :Basic understanding of Salesforce CRM or similar systems. :Familiarity with marketing automation concepts, segmentation, and lead nurturing workflows. :Understanding of SEO fundamentals and how they relate to content and campaign strategy. :Experience in digital marketing, including performance analysis and campaign planning. :Working knowledge of HTML/CSS is a plus. :Excellent attention to detail, project management, and communication skills. Preferred Qualifications: stylemargin:top:0.0in;margin:bottom:0.0in typedisc: :Pardot Specialist or Pardot Consultant Certification. :Experience in B2B marketing environments. :Familiarity with A/B testing and conversion optimization strategies. Be part of something big