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Digital Marketing Coordinator Intern Interview Questions

The Digital Marketing Coordinator Intern interview will mainly focus on the candidate's ability to understand and execute various digital marketing strategies. The interviewer will ask questions related to the candidate's knowledge of SEO, PPC, social media marketing, and content marketing. The candidate will be assessed based on how well they can analyze data, develop effective campaigns, and measure their success. The interviewer may also ask questions about the candidate's experience with various tools/platforms (e.g. Google Analytics, HubSpot, etc.) and their ability to collaborate with other teams such as design and content creation. Overall, the interviewer will be looking for a candidate who is creative, analytical, data-driven, and has a strong passion for digital marketing.

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Scenario Questions

1. Scenario: Your client runs a social media campaign for their new product and wants to know the conversion rate from the campaign. The campaign had a total of 500 clicks and resulted in 40 purchases. What was the conversion rate?

Candidate Answer: The conversion rate would be 8%. (40 purchases / 500 clicks = 0.08 or 8%)

2. Scenario: Your client wants to know which social media platform is driving the most traffic to their website. Provide a breakdown of the traffic sources for the past month.

Candidate Answer: To calculate this, I would use Google Analytics and go to the "Acquisition" section. From there I would select "Channels" and look at the past month's data. This should provide a breakdown of the traffic sources and allow me to see which social media platform is generating the most traffic.

3. Scenario: Your client wants to run a paid search campaign with a budget of $1000. The cost per click for their target keywords is $1.50. How many clicks can they expect to receive?

Candidate Answer: With a budget of $1000 and a cost per click of $1.50, the client can expect to receive approximately 667 clicks. ($1000 / $1.50 per click = 666.67)

4. Scenario: Your client is considering running a Facebook ad campaign and wants to know the average click-through rate (CTR) for Facebook ads. What is the average CTR for Facebook ads?

Candidate Answer: The average click-through rate for Facebook ads is around 0.90%. However, it can vary depending on the industry and target audience.

5. Scenario: Your client wants to run an A/B test on their email campaign to determine which subject line leads to higher open rates. The original subject line had an open rate of 20%, while the new subject line had an open rate of 25%. Which subject line should be used for future campaigns?

Candidate Answer: The new subject line with a 25% open rate should be used for future campaigns as it had a higher open rate than the original subject line.

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