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Sales Representative Intern Interview Questions

Interviews for Sales Representative Intern typically involve assessing the candidate's communication skills, sales acumen, and ability to work independently. The interviewer may begin by asking about the candidate's background and experience in sales or customer service. They may also ask the candidate to describe a situation where they had to pitch a product or service to a potential customer and what strategies they used to close the sale. The interviewer may also inquire about the candidate's familiarity with the company's products or services, as well as any prior sales or marketing experience they possess. Attention to detail, persistence, and a passion for sales are often emphasized as key traits for success in this role, and interviewers may ask questions to gauge candidates' strengths in these areas. Overall, the interview aims to determine whether the candidate has the drive and skillset to excel in a Sales Representative Intern role, as well as the potential to grow into a successful salesperson over time.

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Interviewer: Hi, welcome to this interview for the Sales Representative Intern position. Can you please introduce yourself?

Candidate: Hi, thank you for having me! My name is John, and I just graduated with a degree in Marketing.

Interviewer: Great, John. Can you tell me about a time when you had to persuade someone to buy something?

Candidate: Sure! When I worked as a sales associate at a clothing store, I frequently had to persuade customers to purchase different products. One example was when a customer came in looking for a specific style of jeans but we didn't have it in stock. I was able to suggest a similar pair of jeans in a different wash and convince the customer to try them on, and they ended up buying them!

Interviewer: That's great to hear. How do you handle rejection when trying to make a sale?

Candidate: I view rejection as part of the job, so I don't take it personally. I always make sure to ask for feedback on why the customer isn't interested and try to improve myself for the next potential sale.

Interviewer: How do you prioritize your tasks in a fast-paced sales environment?

Candidate: I prioritize tasks by their urgency and importance, as well as giving myself time to follow up on previous tasks. I also like to make a to-do list every day to make sure I'm not missing anything.

Interviewer: Can you describe a time when you had to think quickly on your feet while selling a product?

Candidate: Sure, when I worked as a promotional sales representative at a trade show, a customer asked me a question about a certain feature of the product that I wasn't familiar with. Instead of saying I didn't know the answer, I quickly pulled out my phone and looked it up. I was able to answer the customer's question and make the sale.

Interviewer: How do you prioritize building relationships with potential customers?

Candidate: Building relationships with potential customers is very important to me. I believe in developing trust and rapport with them, which ultimately leads to a successful sale. I prioritize relationship-building by taking the time to listen to their needs and concerns, and providing them with personalized solutions.

Interviewer: Can you tell me about a successful sale you recently made?

Candidate: Sure! Recently, I sold a marketing package to a small business owner. I was able to tailor the package to their specific needs and alleviate any concerns they had about the cost. In the end, they were very happy with the results and renewed their contract when it expired.

Interviewer: How do you handle competing priorities and deadlines?

Candidate: I am very good at multitasking, but I always make sure to prioritize my tasks based on urgency and importance. If necessary, I will delegate tasks to coworkers or ask for help if I need it.

Interviewer: Can you describe your experience in using CRM software?

Candidate: I have used several different CRM software programs in the past, including Salesforce and HubSpot. I am comfortable using them to manage customer data, track sales activity, and generate sales reports.

Interviewer: Can you tell me about a time when you had to overcome a challenge during a sale?

Candidate: One challenge I faced was selling a product to a customer who had preconceived notions about a competitor's product. I was able to overcome this by highlighting the features that our product had that the competitor's didn't, and ultimately won the sale.

Interviewer: How do you approach cold calling potential customers?

Candidate: I first research the potential customer and make sure I have a good understanding of their needs and pain points. Then, I personalize my pitch to address those specific concerns and make sure to provide a solution.

Interviewer: Can you describe your experience in managing a sales pipeline?

Candidate: I have experience managing a sales pipeline in previous positions. I like to make sure that all opportunities are tracked and prioritized based on the stage of the sales process. I also enjoy analyzing the pipeline to identify areas of improvement.

Interviewer: How do you handle customer objections during a sale?

Candidate: I always listen to the customer's objections, empathize with their concerns, and provide a solution that addresses their specific needs. If necessary, I will ask them for feedback on how I can improve my pitch or our product in the future.

Interviewer: Can you describe your experience in generating leads?

Candidate: I have experience generating leads through a variety of channels, including referrals, social media, and networking events. I enjoy developing creative strategies to attract new customers and expanding our reach.

Interviewer: Thank you for your time, John. Do you have any questions for me or the company about the Sales Representative Intern position?

Candidate: Yes, can you tell me more about the training and development opportunities available for the Sales Representative Intern position?

Scenario Questions

1. Scenario: You have been given a quota of selling 500 units of a product in a month, but halfway through the month, you have only sold 200 units. What steps would you take to ensure you meet your quota?

Candidate Answer: To meet the quota, I would analyze the reasons behind the low sales rate and devise strategies to boost sales. One way is to reach out to previous buyers, offer them incentives for referrals and encourage them to leave positive reviews. Additionally, I would leverage social media platforms to increase brand awareness, hold product demonstrations at strategic locations and organize sales promotions through partnerships with other businesses.
2. Provide a sample numeric data for a product you previously sold and explain how you were able to sell it.
Candidate Answer: I recently sold 100 hair growth supplements units for $30 each. I sold them by leveraging social media platforms such as Instagram, Facebook, and Twitter. I created engaging posts about the benefits of this supplement and targeted people who had shown interest in hair-care products. I also offered a discount to the first 25 people to purchase and incentivized customers by offering them a free bottle for every five bottles they bought.

3. Scenario: How do you handle a difficult client or customer who is unhappy with your product?

Candidate Answer: When dealing with a difficult customer or client, I ensure that I listen actively to understand their concerns and identify what went wrong. I empathize with them to show them that I understand their situation and acknowledge their frustration. I then come up with a mutual solution, such as a refund, exchange or discount to make the situation right. Above all, I maintain a professional and respectful attitude throughout the interaction and focus on building a healthy relationship with the customer or client.
4. How do you measure the success of your sales strategy?
Candidate Answer: To measure the success of my sales strategy, I track and analyze sales data such as the number of leads generated, sales conversion rate and customer satisfaction scores. I also review marketing performance metrics such as website traffic, email open rates, social media engagement rates, and marketing spend. Continuously evaluating my strategy and testing new methods to improve results is vital in measuring success.
5. Can you describe a time when you went above and beyond to meet the needs of a customer?
Candidate Answer: One time, a customer contacted me for a product replacement, and as it happened no supplier was near enough, he had to travel over an hour to get the new product. Due to the customer's distance and inconvenience, I decided to offer free delivery to the customer's location. I worked with my employer to execute the proposal, and we were able to hand-deliver the product to the customer's location promptly, which he greatly appreciated. The extra efforts showed the customers how much we valued their business and helped to build a lasting relationship.