Head of Digital Design (UI / UX), Dublin
Dublin, Leinster 14 days ago
Job Description
Location/Office Policy: Remote and Office
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Do you have a genuine passion for Digital and Customer:Centric design?
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Would you like the opportunity to drive impact at scale, interacting with over 2M Digital customers every day?
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Are you a multi:tasker with the skills to deliver transformational change, meeting rapidly changing customer and market needs?
What is the Role:
Aligned with AIB's customer first strategic priority, the Head of Digital Design will develop and drive AIB's strategic user interface and experience strategy across our digital channels, delivering market leading customer experiences. They will champion customer:centred design best practices, shaping future digital products and services that are even more inclusive, accessible, and aligned with the changing needs of AIBs diverse and growing base of over 2M digital customers
Why would someone want to join your team?
This is an opportunity to work with one of the Ireland's true digital market leaders, meeting the needs of over 2M Irish Customers daily. Your designs will be crucial in
building their trust, keeping them safe, driving loyalty, while delivering real commercial outcomes.
Key accountabilities;
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:Design Leadership and Strategy: Design, develop, implement and communicate a clear market leading UI and UX strategy and vision that aligns with AIB's broader digital strategy, ensuring all digital touchpoints reflect best:in:class experience design. Use market leading thought leadership capability and key design changes across the industry and other key sectors, to refine this vision, manifesting its value and strategic alignment to ELT and other senior stakeholders
:People and practice leadership: Lead, grow, and mentor a cross:functional team of UI / UX designers, researchers, and design leads; building a high:performing and inclusive design culture acting as a thought leader on experience design for the broader business and building the capability and successors across the team. Key member of the Customer and Digital Experience SMT
:Customer:centred design operations: Establish and scale design systems, governance models, and standardised design processes that improve quality, drive delivery efficiency, and ensure consistency across AIB's digital portfolio. In addition, pro:actively collaborate with key stakeholders across the Bank to optimise the ways of working as they develop and manage their backlogs
:Collaboration and stakeholder engagement: Partner with senior leaders across the Bank including Product, Technology, Retail, CCO, Data, Compliance, and Marketing to embed design thinking into agile product delivery and business decision:making. In addition, ensure experience design is foundational in key strategic initiatives which interface with the customer.
:Delivery: Lead teams to drive key design backlogs and prioritisation with the delivery teams to effect transformational level change at a programme and agile tribe level
:Voice of the customer: Represent the customers, integrating qualitative and quantitative insights to inform design decisions, proactively identify user pain points, and champion the needs of underserved customer segments.
:Innovation and future design: Drive innovation and thought leadership by exploring emerging technologies (e.g., AI, biometrics), accessibility advances, and evolving digital behaviours to future:proof design capabilities.
:Brand and experience alignment: accountable for ensuring all digital design is consistent with AIB's brand strategy, tone of voice, and inclusive design standards, delivering coherent multi:platform user journeys.
:Governance and compliance: Uphold compliance with relevant regulatory frameworks, accessibility standards (e.g., WCAG 2.2), and ethical design principles across all customer interactions
What
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