Head of Propositions : Business Customers, Propositions, Product and Marketing, Dublin.
Dublin, Leinster 1+ months ago
Job Description
Location/Office Policy: Molesworth Street/Hybrid
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Are you a purpose:driven leader who can inspire teams and championcentricity and innovation.
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Have you worked across product, marketing, and digital functions while ensuring good stakeholder management?
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Do you currently have a proven track record in proposition development or customer strategy?
What is the Role:
Part of the newly established Chief Customer Office and reporting into the Head of Customer Strategy and Propositions, this dynamic and customer:obsessed leader will head up Proposition Design for our Business Banking customer. This will range from small micro businesses up to our largest corporate customers and also includes our Goodbody offering and the UK market. This is a pivotal role in shaping and delivering market:leading, insight:driven propositions that respond to customer needs today and anticipate those of tomorrow. Working at the intersection of strategy, customer experience, product, and innovation, you will play a key role in driving sustainable growth for both our customers and the bank.Key to success for AIB will be a close working relationship with the main Revenue generating business units along with other functions in the bank : so stakeholder management prowess and a collaborative mindset is a must.
Key Accountabilities
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Lead the end:to:end design of compelling, differentiated propositions for the wide ranging business customer base across all life stages and segments that feed into our bank purpose of empowering people to build a sustainable future. These propositions should both drive our customer first strategy (rNPS as measure) and value for the bank (aph etc)
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Translate customer insights, market trends, and strategic priorities into actionable proposition concepts and business cases.
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Collaborate closely with key business units including, product, marketing, base management, risk, delivery teams and business and channel owners to co:create and deliver best:in:class experiences.
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Own the proposition roadmap for Business Banking, aligning closely with strategic missions and enterprise objectives. Ensure that key governance frameworks are complied with.
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Develop innovative solutions that deliver real customer value while meeting commercial and regulatory objectives.
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Act as the voice of the customer in shaping propositions that are inclusive, accessible, and sustainable.
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Build strong business cases to show that the propositions are both viable to AIB, feasible to deliver through our systems and processes and feeds into our sustainability strategy and ambition
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Drive cross:functional workshops and design sprints to ideate, test, and iterate new proposition ideas.
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Work with customers and frontline and sales staff to feed into the concept development and testing process
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Define success metrics and use data to assess proposition performance and identify optimisation opportunities. Ensure an iterative approach to propositions post launch with key business owners
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Support the Head of Customer Strategy and Propositions in strategic planning, prioritisation, and stakeholder engagement.
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Lead, inspire, and develop a high:performing team of proposition managers and designers, and ensure team and key areas of the business are upskilled
What you Will Bring.
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Proven track record in proposition development or customer strategy
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Strong customer insight orientation with a passion for human:centred design and innovation.
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Strategic thinker with commercial acumen and the ability to turn vision into action.
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Exceptional collaboration and stakeholder management skills, with experience working across product, marketing, and digital functions.
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Comfortable in a fast:paced, dynamic environment and skilled at managing ambiguity.
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Inclusive, purpose:driven leader who ca
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