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Brand Ambassador Coordinator Job Description

Job Title: Brand Ambassador Coordinator

Overview/Summary of the role:
The Brand Ambassador Coordinator is responsible for managing and coordinating brand ambassador programs for a company or organization. They ensure that brand ambassadors are representing the company in a positive light and are meeting their goals and objectives. The Brand Ambassador Coordinator also helps to develop and implement brand ambassador strategies to increase brand awareness, engagement, and sales.

Responsibilities and Duties:
- Recruit, hire and train brand ambassadors
- Develop and implement brand ambassador programs and initiatives
- Manage brand ambassador schedules and events
- Work with social media teams to coordinate online engagement and promotions
- Monitor brand ambassador performance and provide feedback and support
- Collaborate with marketing teams to develop promotional materials and campaigns
- Analyze and report on brand ambassador program metrics to assess effectiveness
- Maintain relationships with ambassadors and brand partners
- Provide support to brand ambassadors to ensure they have the resources to meet their goals.

Qualifications and Skills:
Hard skills:
- Ability to recruit, train, and manage large groups of people
- Experience in event planning and management
- Understanding of social media marketing strategies and platforms
- Knowledge of brand management principles and practices
- Excellent communication and interpersonal skills
- Proficient in Microsoft Office and Google Suite
- Analytical and data-driven approach to decision making

Soft skills:
- Strong leadership and team management skills
- Ability to work independently and as part of a team
- Creative problem-solving abilities
- Detail-oriented and organized
- Strong time management and multitasking skills
- Ability to communicate effectively and build relationships with people from diverse backgrounds

Education and Experience:
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in brand management, event planning, or related field
- Experience managing brand ambassadors or other promotional teams
- Experience working with social media influencers or ambassadors
- Knowledge or experience in the retail, food and beverage, or hospitality industry.

Licensing (if applicable):

There are no specific license requirements for a Brand Ambassador Coordinator. However, knowledge of marketing and advertising principles would be beneficial.

Typical Employers:

Brand Ambassador Coordinators are required in various industries such as fashion, beauty, technology, and sports. Some of the typical employers would include advertising and marketing agencies, retail companies, event management companies, and non-profit organizations.

Work Environment:

Brand Ambassador Coordinators usually work in an office environment. However, they might have to attend events and meetings outside of their office as a part of their role.

Career Pathways (both leading to this position and next positions):

To become a Brand Ambassador Coordinator, a bachelor's degree in marketing, business administration or a related field is preferred. Entry-level candidates may start as Brand Ambassadors, developing their skills in ambassadorship, communication, social media, and event planning. With experience, they may move on to become Brand Ambassador Coordinators.

The next career path for a Brand Ambassador Coordinator might include a Marketing Manager, a Public Relations Manager, or an Event Manager.

Job Growth Trend (USA and Global):

According to the Bureau of Labor Statistics (BLS), employment of marketing, advertising, and promotions managers is projected to grow 6 percent from 2019 to 2029, faster than the average for all occupations. The demand for digital marketing skills is also expected to increase. The global market for experiential marketing is also growing, which will lead to a rise in demand for Brand Ambassador Coordinators.

Career Satisfaction:
As a Brand Ambassador Coordinator, you can expect a fulfilling and dynamic career. In this role, you will be responsible for managing teams of brand ambassadors and executing marketing initiatives. You will continuously be in contact with various stakeholders, including clients, sales teams, and event planners. Additionally, your daily tasks may include recruitment, training, event planning, and reporting. Overall, this role is ideal for individuals who are enthusiastic about marketing and enjoy working in a fast-paced environment.

Related Job Positions:
Some similar job positions to a Brand Ambassador Coordinator include Marketing Coordinator, Events Manager, Sales Manager, and Public Relations Specialist.

Connected People:
As a Brand Ambassador Coordinator, you will collaborate and interact with various stakeholders such as executives, brand ambassadors, event planners, sales teams, and clients.

Average Salary:
The average salary for a Brand Ambassador Coordinator varies depending on the country of employment. As of September 2021, the average salaries are as follows:
USA - $45,067 per year
UK - £25,767 per year
Germany - €39,851 per year
India - ₹300,000 per year
Brazil - R$60,064 per year

Benefits Package:
The benefits package for a Brand Ambassador Coordinator includes health insurance, paid time off, retirement benefits, and bonuses.

Schedule and Hours Required:
A Brand Ambassador Coordinator typically works full-time, with some overtime required during busier periods. Schedule flexibility is also essential as this role often involves traveling or working evenings and weekends to attend events.

Level of Autonomy:
As a Brand Ambassador Coordinator, you are responsible for overseeing the brand ambassador program and ensuring that all ambassadors represent the brand in a positive light. While you may have direction from upper management, you will have a high level of autonomy in executing the program and making decisions related to it. You will have the freedom to develop and implement new strategies for the program as well as manage the day-to-day operations of the program independently.

Opportunities for Professional Development and Advancement:
There are many opportunities for professional development and advancement in this role. Developing a successful brand ambassador program involves a mix of creativity, strategy, and leadership. You will gain valuable experience in managing people and building successful partnerships. You may also have the opportunity to take on larger projects or move into a senior management role within the company.

Specialized Skills or Knowledge Required:
To be successful as a Brand Ambassador Coordinator, you must have excellent communication and leadership skills. You should be able to manage a team and motivate them to perform at their best. You should also have knowledge of marketing and branding strategies, as well as an understanding of social media and other digital marketing channels. You should be able to analyze data and use it to improve the program.

Physical Demands:
This role typically does not involve a significant physical demand. You may be required to travel to meet with brand ambassadors or attend events, but this is usually a minor aspect of the role.

Tools and Technologies Used:
As a Brand Ambassador Coordinator, you will use a variety of tools and technologies to manage the program. These may include social media scheduling tools, project management software, analytics tools, and email marketing platforms. You should also be familiar with Microsoft Office and Google Docs, as you will likely use these tools for reporting and data analysis.

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