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Brand Ambassador Manager Job Description

Job Title: Brand Ambassador Manager

Overview/Summary of the role:
The Brand Ambassador Manager is responsible for managing brand ambassadors, overseeing their activities, and ensuring that they promote the company's products or services in a positive manner. The role involves establishing and maintaining relationships with brand ambassadors, designing and implementing promotional campaigns, evaluating campaign effectiveness, and ensuring that brand ambassadors meet their targets.

Responsibilities and Duties:
- Recruit, train, and manage a team of brand ambassadors
- Develop and execute marketing strategies that increase brand awareness and drive customer acquisition
- Ensure brand ambassadors follow company guidelines and maintain brand consistency
- Evaluate and refine brand ambassador campaigns based on performance metrics
- Work closely with other marketing team members to align messaging and branding across channels
- Attend events and activations to oversee brand ambassadors and handle any issues that arise
- Manage budgets and expenses associated with brand ambassador activities
- Communicate regularly with brand ambassadors to ensure goals are being met and performance is optimized

Qualifications and Skills:

Hard skills:
- Experience in brand ambassador management or similar roles
- Knowledge of digital marketing and social media platforms
- Ability to analyze data and evaluate campaign performance
- Proficient in Microsoft Office suite or similar programs for reporting and analysis
- Excellent organizational and time-management skills

Soft skills:
- Strong leadership and people management skills
- Excellent communication and interpersonal skills
- Creative problem-solving skills
- Ability to adapt to changing circumstances and handle multiple priorities

Education and Experience:

- Bachelor's degree in business administration, marketing or related field
- At least 3 years of experience in brand ambassador management or related roles

- Master's degree in business administration, marketing or related field
- Experience managing teams in a fast-paced, high-growth environment
- Experience in e-commerce or tech startups

Licensing (if applicable):
Brand Ambassador Managers do not typically require any specific licensing or certifications. However, some employers may prefer candidates who have completed relevant courses or have a degree in marketing or related fields.

Typical Employers:
Brand Ambassador Managers are employed in a variety of industries, including advertising, marketing, and public relations. They may work for large corporations, small businesses, or marketing agencies.

Work Environment:
Brand Ambassador Managers usually work in an office setting but may also need to travel to events or meetings. The job may require working evening and weekend hours to accommodate events.

Career Pathways (both leading to this position and next positions):
To become a Brand Ambassador Manager, candidates usually need several years of experience in marketing or related fields. Common pathways include starting as a Brand Ambassador or Marketing Coordinator and progressing to Brand Ambassador Manager. From here, potential next positions could include Senior Brand Ambassador Manager, Marketing Communications Manager, or Marketing Director.

Job Growth Trend (USA and Global):
According to the Bureau of Labor Statistics, employment of advertising, promotions, and marketing managers is projected to grow 10% from 2019 to 2029, which is faster than the average for all occupations. The growth will be mainly due to companies' continued marketing efforts and the need to maintain and expand their market share. On a global scale, the marketing industry is growing rapidly, driven by the increasing use of social media and digital marketing.

Career Satisfaction:
Brand Ambassador Manager is a challenging and stimulating career path with numerous opportunities for growth and advancement. The job entails managing a team of brand ambassadors, overseeing brand promotions, and working with marketing teams to achieve brand goals. The role requires excellent interpersonal and leadership skills, strategic thinking, and a creative mindset. Overall, Brand Ambassador Managers typically report high levels of job satisfaction.

Related Job Positions:
Some of the related job positions to Brand Ambassador Manager include Brand Manager, Sales Manager, Marketing Manager, Public Relations Manager, Event Manager, and Advertising Manager.

Connected People:
Brand Ambassador Managers would be interacting with various people in different positions, including but not limited to, brand ambassadors, marketing managers, sales managers, product managers, PR professionals, creative teams, and senior executives.

Average Salary:
The average salary for a Brand Ambassador Manager varies from country to country. In the USA, the average salary is around $65,000 per year, while in the UK, it is between £28,000 to £35,000 per year. In Germany, the average salary is around €57,000 per year, and in India, it's around ₹523,000 per year. In Brazil, the average salary is around R$108,000 per year.

Benefits Package:
Brand Ambassador Managers may receive a comprehensive benefits package that includes health insurance, dental insurance, vision insurance, life insurance, retirement plans, paid time off, and other perks such as bonuses, company cars, mobile phones, and laptops.

Schedule and Hours Required:
Brand Ambassador Managers typically work full-time hours, which can vary from 40 to 50 hours per week, depending on the company's needs. Some flexibility in schedule may be required, especially during brand promotion events, which can happen on weekends and evenings. Overall, Brand Ambassador Managers may need to work extended hours to meet project deadlines and provide excellent leadership to their teams.

Level of Autonomy:
As a Brand Ambassador Manager, you will typically have a moderate level of autonomy. You will be responsible for managing a team of Brand Ambassadors, providing them with training and guidance, and setting goals for them to achieve. However, you will also need to work closely with marketing and sales teams, and ensure that your team is aligned with broader business objectives.

Opportunities for Professional Development and Advancement:
As a Brand Ambassador Manager, you will have opportunities for professional development and advancement. You will need to stay up-to-date on industry trends, and develop your leadership and management skills. You can also seek out training and certification programs, such as those offered by the Brand Activation Association.

Specialized Skills or Knowledge Required:
To be a successful Brand Ambassador Manager, you will need to have strong interpersonal and communication skills. You should be able to motivate and inspire your team, and work collaboratively with other departments. You should also have a deep understanding of marketing and sales strategies, and be able to analyze data to measure effectiveness.

Physical Demands:
The role of Brand Ambassador Manager does not typically require any significant physical demands. However, you may need to travel occasionally to meet with team members or attend events.

Tools and Technologies Used:
As a Brand Ambassador Manager, you will need to be familiar with a range of tools and technologies. For example, you may use customer relationship management (CRM) software to track leads and sales, as well as social media management tools to monitor and engage with customers online. You may also use email marketing platforms, analytics tools, and content management systems.

Work Style:
A Brand Ambassador Manager must have exceptional organizational, leadership, and communication skills. They must possess the ability to manage, motivate, and inspire a team of brand ambassadors. They should be self-motivated, with the ability to work independently and efficiently. They should have a positive attitude and a willingness to go above and beyond to ensure that the brand's message is being communicated effectively.

Working Conditions:
Brand Ambassador Managers typically work in an office setting, but they may be required to travel occasionally to meet with brand ambassadors or attend promotional events. They may work long hours, including evenings and weekends, depending on the demands of the job. The work can be fast-paced, with tight deadlines and multiple projects to manage at once.

Team Size and Structure:
The team size can vary depending on the size of the company and the scope of the marketing campaigns. However, a Brand Ambassador Manager is typically responsible for managing a team of brand ambassadors or promoters. The structure can be hierarchical, with the Brand Ambassador Manager reporting to a marketing director or other senior executive.

Collaboration and Communication Requirements:
Effective collaboration is critical for a Brand Ambassador Manager since they must work with various teams within the company, including marketing, sales, and product development. Communication is also essential since they must communicate with brand ambassadors, clients, and stakeholders regularly. They should have excellent interpersonal skills and be able to communicate effectively in written and verbal form.

Cultural Fit and Company Values:
A Brand Ambassador Manager is a key representative of the company and must embody the company's values and culture in all interactions with clients and brand ambassadors. They should have a passion for the industry and be able to inspire others to share this enthusiasm. They must be committed to building and maintaining strong relationships with clients and brand ambassadors and be able to work effectively in a team-oriented environment.