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Brand Marketing Coordinator Job Description

Job Title: Brand Marketing Coordinator

Overview/Summary of the role:
The Brand Marketing Coordinator is responsible for creating and implementing effective marketing strategies that align with the company’s goals and objectives. They will work closely with various departments within the organization to develop integrated marketing campaigns that enhance brand awareness and increase sales revenue. The role demands a creative and strategic thinker who can thrive in a fast-paced and dynamic environment.

Responsibilities and Duties:
- Develop and execute comprehensive marketing plans to support the company's brand and business goals
- Work with various departments within the organization to ensure that all marketing materials align with brand guidelines and messaging
- Develop and manage content for all marketing channels, including social media, email marketing, website, and print collateral
- Collaborate with the digital marketing team to develop compelling digital content and online campaigns
- Analyze marketing metrics and track the effectiveness of campaigns to make data-driven decisions
- Manage vendor relationships, including agencies, printers, and other marketing service providers
- Collaborate with internal teams to coordinate events, sponsorships and other promotional activities that align with the brand and business goals
- Stay up-to-date with industry trends and best practices to ensure that the company's marketing efforts remain relevant and impactful
- Act as the brand evangelist to internal and external stakeholders, ensuring consistent messaging and brand representation in all marketing activities.

Qualifications and Skills:

Hard skills:
- Proven experience in developing and executing marketing strategies and campaigns
- Strong project management skills with the ability to prioritize tasks and meet deadlines
- Excellent analytical skills with the ability to gather and interpret data from multiple sources
- Knowledge of marketing automation tools and analytics software
- Proficiency in creating marketing content for various channels, including social media, email marketing, and website content management systems
- Understanding of SEO and SEM best practices
- Strong communication and presentation skills

Soft skills:
- Creative thinking and problem-solving skills
- Ability to work as part of a team and collaborate across multiple departments
- Confidence to pitch ideas and explore new approaches
- Adaptability to change and proven ability to work in a fast-paced environment
- Positive attitude and a willingness to take ownership of projects and drive results.

Education and Experience:

- Bachelor's degree in Marketing, Communication, Business Administration or related field
- Minimum of 2 years of experience in Marketing or related field

- Experience in B2B marketing
- Experience in the technology industry.

Licensing: Licensing requirements for Brand Marketing Coordinators vary by industry and employer. For example, those working in the alcoholic beverage industry may need to obtain a license to sell and promote their products.

Typical Employers: Brand Marketing Coordinators can be found working in a variety of industries, including consumer packaged goods, fashion and beauty, technology, entertainment, and more. They may work in-house for a company, for a marketing agency, or as a freelance consultant.

Work Environment: Brand Marketing Coordinators typically work in an office environment, collaborating with cross-functional teams to develop and execute marketing strategies. They may also attend events, trade shows, and conferences to promote their brand/products.

Career Pathways: To become a Brand Marketing Coordinator, individuals typically have a bachelor's degree in marketing, business, or a related field, and some prior experience in marketing or advertising. From this role, individuals may grow into leadership positions such as Brand Manager or Marketing Director, or specialize in areas such as digital marketing, social media marketing, or product marketing.

Job Growth Trend: The U.S. Bureau of Labor Statistics predicts job growth of 6% for marketing managers, including Brand Marketing Coordinators, from 2019 to 2029. This trend is expected to vary by industry and location. Globally, the marketing industry is expected to continue growing as companies increasingly rely on marketing to drive sales and build brand awareness.

Career Satisfaction:

As a Brand Marketing Coordinator, individuals typically experience a high level of job satisfaction. They have the opportunity to work with a variety of teams across the organization, including creative, product development, and sales, and play a key role in shaping the marketing strategy and messaging for the brand. Additionally, the role often provides opportunities for professional growth and advancement within the marketing department.

Related Job Positions:

Some related job positions to Brand Marketing Coordinator include Marketing Manager, Product Marketing Manager, Marketing Communications Manager, Advertising Manager, and Digital Marketing Manager.

Connected People:

Brand Marketing Coordinators typically interact with a range of individuals within their organization, including marketing executives, product managers, designers, copywriters, sales representatives, and external agencies or vendors.

Average Salary:

The average salary for a Brand Marketing Coordinator varies based on country and experience level. According to Glassdoor, the average annual salary in the United States is $55,000. In the United Kingdom, the average salary is £24,000 per year, while in Germany it is approximately €43,000 per year. In India, the average salary for this position is ₹493,280 per year, and in Brazil, it is R$44,000 per year.

Benefits Package:

The benefits package for a Brand Marketing Coordinator may vary depending on the organization. However, common benefits may include health insurance, 401(k) plans, paid time off, and opportunities for professional development or training.

Schedule and Hours Required:

Brand Marketing Coordinators typically work full-time hours, 40 hours per week, though some may work longer hours during peak marketing campaigns or events. Additionally, some may have the option to work remotely or have flexible scheduling arrangements.

Level of Autonomy:
As a Brand Marketing Coordinator, there is a moderate level of autonomy in the role. The coordinator will often work within a team, but will be responsible for individual projects and tasks. The coordinator will also be expected to work independently, providing recommendations and executing projects with minimal supervision. The level of autonomy will depend on the company culture and the specific job responsibilities.

Opportunities for Professional Development and Advancement:
The role of a Brand Marketing Coordinator offers excellent opportunities for professional development and advancement. The coordinator may work with a range of marketing disciplines, building a broad range of skills and experience. There will also be opportunities to work on high-profile projects, work with marketing leaders, and develop a network of contacts in the industry. As a coordinator gains experience, they may advance to more senior marketing roles.

Specialized Skills or Knowledge Required:
A Brand Marketing Coordinator requires a range of specialized skills and knowledge. These include excellent project management skills, knowledge of branding, marketing and communication concepts, proficiency in digital marketing tools, and knowledge of market research methodologies. The coordinator must also have excellent written and verbal communication skills, as well as strong analytical and problem-solving skills.

Physical Demands:
The physical demands of a Brand Marketing Coordinator are generally light. The coordinator may spend long periods sitting at a desk, working on a computer or attending meetings. However, they may also need to attend events and trade shows, which could involve standing for extended periods.

Tools and Technologies Used:
A Brand Marketing Coordinator will use a range of tools and technologies to execute their role. These may include project management software, content management systems, social media platforms, email marketing software, and analytics tools. The coordinator may also be required to use software such as Photoshop, Illustrator, or InDesign. Familiarity with marketing automation tools, CRM systems, and marketing analytics platforms is also essential.

Work Style:
As a Brand Marketing Coordinator, you will need to be highly organized and able to work on multiple projects at once. You should be detail-oriented and have excellent project management skills to ensure that each campaign is executed effectively and efficiently. You should also be creative and able to think outside the box to come up with compelling marketing ideas that align with the brand's vision and goals. Additionally, you should have some experience with data analysis and be able to use metrics to measure the success of your campaigns and adjust your strategies accordingly.

Working Conditions:
As a Brand Marketing Coordinator, you will typically work in an office environment, though some remote work may be possible. You will likely work a standard 9-5 schedule, but there may be times when you need to work outside of regular hours to meet project deadlines or attend company events. You should be comfortable working with a variety of software and tools, including project management software, social media platforms, email marketing platforms, and graphic design tools.

Team Size and Structure:
The size and structure of your team will depend on the size of the company you work for. In smaller companies, you may be the sole Brand Marketing Coordinator, while larger companies may have a larger marketing team with a dedicated brand marketing department. You will likely work closely with other members of the marketing team, including content creators, graphic designers, and social media managers, as well as collaborate with other departments such as sales, product development, and customer service.

Collaboration and Communication Requirements:
As a Brand Marketing Coordinator, you will need excellent communication skills to work effectively with other members of the marketing team, as well as other departments within the company. You should be comfortable presenting your ideas and strategies, as well as listening to feedback from others. You may also need to work with external partners or vendors, such as advertising agencies, PR firms, or event planners, so strong collaboration skills are crucial.

Cultural Fit and Company Values:
As a Brand Marketing Coordinator, you will be representing the company's brand, so it's essential that you align with the company's culture and values. You should be passionate about the brand's mission and vision and dedicated to helping it achieve its marketing goals. It's also important to have a positive attitude and be willing to adapt to changes as the company evolves. Additionally, you should be a team player and able to work collaboratively with others to achieve shared goals.