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Brand Strategist Job Description

Job Title: Brand Strategist

Overview/Summary of the role:

The Brand Strategist is responsible for developing and implementing marketing strategies to enhance a company's brand image, positioning, and messaging, and to improve its visibility and relevance in the market. The Brand Strategist collaborates with other key stakeholders in the company and oversees campaigns across various marketing channels to drive brand awareness and customer engagement. The ultimate goal is to strengthen brand equity, promote customer loyalty, and drive revenue growth.

Responsibilities and Duties:

1. Conduct market research and analysis to identify customer insights, market trends and competitive positioning.
2. Develop and execute comprehensive brand strategies that align with the company's mission, values, and goals, and that differentiate it from competitors.
3. Develop messaging and positioning that effectively communicates the brand story to various stakeholder groups, including customers, employees, partners, and investors.
4. Manage the development and production of brand marketing materials and assets, including digital and print communications, events, and promotional materials.
5. Develop and execute creative campaigns across various channels, including social media, email, web, and public relations.
6. Monitor and analyze brand performance metrics, including customer engagement, social media and website analytics, and sales data, and continually adjust strategies to improve results.
7. Collaborate with cross-functional teams, including product, sales, and customer service, to ensure that brand strategies are consistently executed across all touchpoints.
8. Stay up-to-date with industry trends, best practices, and emerging technologies, and incorporate them into brand strategies.

Qualifications and Skills:

Hard Skills:

1. Proven experience as a Brand Strategist or similar role.
2. Excellent understanding of branding principles and marketing strategies.
3. Proficient in market research, competitive analysis, and customer insights.
4. Strong analytical and problem-solving skills.
5. Experience in digital marketing, social media, content marketing, and public relations.
6. Advanced proficiency in Microsoft Office and Adobe Creative Suite.

Soft Skills:

1. Strong communication, presentation, and interpersonal skills.
2. Ability to collaborate with cross-functional teams and multiple stakeholders.
3. Creative and strategic thinker with a strong attention to detail.
4. Strong project management and organizational skills.
5. Demonstrated ability to work independently and multitask in a fast-paced environment.

Education and Experience:


1. Bachelor's degree in Marketing, Communications, Advertising or related field.
2. 5+ years of experience in brand strategy, marketing, or advertising.


1. Master's degree in Marketing, Communications, or related field.
2. Experience in B2B or complex solution-based environments.
3. Experience in project management, team leadership, or agency management.

There are no specific licensing requirements for brand strategists, but some may choose to become certified through professional organizations such as the American Marketing Association or the Brand Establishment.

Typical Employers:
Brand strategists may work for advertising agencies, marketing firms, or in-house marketing departments for various industries such as consumer goods, technology, and hospitality.

Work Environment:
Brand strategists typically work in office settings, but may also do fieldwork to gather insights about consumer behavior and market trends. They may work independently or as part of a team, and their work may involve travel to meet with clients or attend events.

Career Pathways:
A career as a brand strategist typically requires a background in marketing, advertising, or business. Many brand strategists start as marketing or research analysts and work their way up to higher level strategist positions. The next career steps may include senior brand strategist, marketing director, or chief marketing officer.

Job Growth Trend:
According to the U.S. Bureau of Labor Statistics, employment of advertising, promotions and marketing managers is projected to grow 6% from 2019 to 2029, which is faster than the average for all occupations. The growth of digital advertising and the increasing importance of brand identity are expected to contribute to job growth for brand strategists. The global market for brand consultancy services is expected to reach $5.7 billion by 2025, with a compound annual growth rate of 7.8%.

Career Satisfaction:

Brand strategists generally report high levels of job satisfaction. They find their work challenging, interesting, and dynamic, and appreciate the opportunity to work with a wide variety of clients and industries.

Related Job Positions:

Some related job positions include brand manager, marketing manager, advertising manager, communications manager, creative director, and digital strategy manager.

Connected People:

Brand strategists may work closely with creative directors, copywriters, graphic designers, market researchers, digital strategists, brand designers, and account managers.

Average Salary:

USA: The average salary for a brand strategist in the US is around $64,500 per year.

UK: In the UK, the average salary for a brand strategist is around £36,000 per year.

Germany: The average salary for a brand strategist in Germany is around €48,500 per year.

India: In India, the average salary for a brand strategist is around ₹595,000 per year.

Brazil: The average salary for a brand strategist in Brazil is around R$90,000 per year.

Benefits Package:

Brand strategists may receive benefits packages that include health insurance, retirement plans, paid time off, and bonuses.

Schedule and Hours Required:

Brand strategists typically work full-time, which may include evenings and weekends, depending on client needs. They may also be required to travel for meetings or to attend conferences and industry events.

Level of Autonomy: Brand strategists typically have a moderate level of autonomy in their work. They may work individually or as part of a team, and often collaborate with other departments such as marketing, advertising, and creative. They are responsible for developing and implementing brand strategies, but may have to consult with senior management before making major decisions.

Opportunities for Professional Development and Advancement: Brand strategists have a wide range of opportunities for professional development and advancement. They can attend training programs, workshops, and conferences to enhance their knowledge and skills. There are also opportunities to advance to higher management positions or move into related fields such as product management or marketing.

Specialized Skills or Knowledge Required: Brand strategists require specialized skills and knowledge, including branding principles, market research, and consumer behavior. They must be able to analyze market trends, identify target audiences, and develop messaging that resonates with customers. They must also have strong communication and interpersonal skills, as they often collaborate with cross-functional teams.

Physical Demands: Brand strategists typically work in an office environment, and the job does not require any significant physical demands.

Tools and Technologies Used: Brand strategists use a variety of tools and technologies to do their job, including market research software, survey tools, social media analytics, and branding software. They must also stay up-to-date with the latest marketing technologies and trends to ensure their brand strategies are effective.

Work Style:
As a brand strategist, you need to have a strategic and creative mindset. You should be able to think outside the box and come up with unique and innovative ideas to create brand awareness and ensure that the brand message is consistent across all platforms. The ability to work independently and in a collaborative team environment is essential to excel in this role. You should also be able to work under pressure and meet tight deadlines.

Working Conditions:
Brand strategists typically work in an office environment, although remote work may also be an option. You may have to work long hours and weekends to meet deadlines or attend meetings or events.

Team Size and Structure:
As a brand strategist, you may work directly with other members of the creative team, such as graphic designers, copywriters, and web developers, to develop cohesive brand messaging and visuals. You may also work with external agencies, such as advertising agencies, to develop brand campaigns.

Collaboration and Communication Requirements:
Effective communication is critical to the success of a brand strategist. You will need to communicate with cross-functional teams, stakeholders, and clients to understand their needs and ensure they understand the brand strategy. You should be able to present your ideas in a clear and concise way and be open to feedback and constructive criticism.

Cultural Fit and Company Values:
As a brand strategist, it is essential to align with the company's values and culture. You should be able to represent the brand's values and culture in your work. You should also be able to understand the brand's target audience and consider their preferences, interests, and cultural norms to create effective branding strategies. Additionally, you should be able to stay up-to-date with the latest trends in branding and marketing to remain competitive.