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Digital Marketing Specialist Manager Job Description

Job Title: Digital Marketing Specialist Manager

Overview/Summary of the Role:
The Digital Marketing Specialist Manager is responsible for managing the digital marketing strategies for a company. This includes overseeing the development, execution, and optimization of all digital marketing efforts, such as social media advertising, email marketing, SEO, PPC campaigns, website updates, and content marketing. The Digital Marketing Specialist Manager will create the marketing strategy and work alongside the marketing team to implement it. They will also track and analyze performance metrics to ensure marketing campaigns are successful, driving engagement and ultimately, revenue.

Responsibilities and Duties:
- Develop and implement digital marketing strategies that drive website traffic and increase conversion rates
- Manage and optimize PPC campaigns and monitor ad spend to ensure ROI is met
- Coordinate with content marketing team to create engaging, informative and well-optimized content for the website
- Manage email marketing campaigns and ensure all content is engaging and optimized
- Build and manage social media advertising campaigns, maintaining an up-to-date understanding of how social platforms work
- Monitor, evaluate and optimize all aspects of SEO, including meta descriptions, alt tags, and site structure
- Continuously scan the market for new digital marketing opportunities and stay up to date on industry trends
- Analyze data, develop insights and present strategic recommendations for improving digital marketing performance and ROI
- Work with web developers, copywriters and graphic designers to oversee the design and development of engaging web experiences
- Collaborate with other departments to ensure that digital campaigns align with broader business goals and objectives

Qualifications and Skills:
Hard Skills:
- Proven working experience in digital marketing
- Solid knowledge of digital marketing techniques, including PPC, SEO, email marketing, content marketing, and social media advertising
- Strong analytical and quantitative skills to analyze data, identify trends and insights, and interpret campaigns
- Familiarity with A/B testing and optimizing campaigns for conversion
- Experience with web analytics tools and digital marketing stack tech
- Demonstrated experience managing budgets and ensuring ROI on campaigns

Soft Skills:
- Strong leadership and people management skills to lead a team of digital marketers
- Excellent communication, problem-solving, and presentation skills, both written and verbal
- Creative thinker with the ability to generate and propose new ideas
- Self-sufficient, proactive and able to work independently
- Ability to work in a fast-paced and results-focused environment

Education and Experience:
- Bachelor's or Master's degree in marketing or a related field
- Five or more years of digital marketing experience, with at least two years supervising a team
- Experience leading all aspects of digital marketing strategies, including SEO, email marketing, social media, PPC, content marketing, and web development
- Proven track record of delivering successful digital marketing campaigns with a strong ROI for B2C or B2B clients
- Strong understanding of HTML coding, web design principles and WordPress CMS experience is preferred.

Licensing (if applicable):
There are no specific licensing requirements for digital marketing specialist managers. However, obtaining certifications in digital marketing tools and techniques can enhance job prospects and demonstrate expertise in the field. Certifications such as Google AdWords, Google Analytics, and Hubspot Inbound Marketing are examples of widely recognized certifications that can enhance marketability and increase chances of a promotion.

Typical Employers:
Digital marketing specialist managers can find employment in a wide range of sectors and industries, including e-commerce companies, marketing agencies, IT companies, financial institutions, healthcare providers, and more. Many businesses require a digital marketing specialist manager to improve their online visibility, build awareness, generate leads, and increase customer engagement.

Work Environment:
Digital marketing specialist managers work in an office setting, and their work often requires them to collaborate with teams such as content writers, web developers, graphic designers, and data analysts. They spend a significant amount of time working on digital platforms to plan and execute marketing campaigns. Some digital marketing specialist managers may travel for work, such as attending industry events, seminars, or meetings with clients.

Career Pathways:
Digital marketing specialist managers typically begin their careers as digital marketing coordinators or digital marketing specialists. They can climb the career ladder by demonstrating key skills such as campaign management, content marketing, data analytics, and project management. Digital marketing specialist managers can advance to higher-level management roles such as digital marketing director, vice president of marketing, or chief marketing officer.

Job Growth Trend (USA and Global):
The employment of digital marketing specialist managers is projected to grow by 10% from 2016 to 2026 in the United States, according to the Bureau of Labor Statistics. This growth is faster than the average for all occupations. The demand for digital marketing specialists managers is rising globally as well, as the reliance on digital marketing strategies continues to increase. The job growth trend indicates that digital marketing specialist managers can expect job security and growth opportunities.

Career Satisfaction:
As a Digital Marketing Specialist Manager, career satisfaction usually depends on the level of success attained by the organization. However, it's an exciting and challenging career path that requires creativity, leadership skills, and a deep understanding of digital marketing. Working in this field has the potential to provide job satisfaction as you have the opportunity to work with a range of clients across various industries and to see your digital marketing campaigns come to fruition.

Related Job Positions:
Some job positions related to Digital Marketing Specialist Manager include SEO Manager, Social Media Manager, Content Marketing Manager, SEM Manager, and Marketing Analytics Manager.

Connected People:
As a Digital Marketing Specialist Manager, you would be expected to interact with various departments within the organization, including the marketing team, sales team, product team, and web development team. Additionally, you would likely deal with clients and external marketing agencies.

Average Salary (USA, UK, Germany, India, Brazil):
In the USA, the average salary for a Digital Marketing Specialist Manager is $69,253 per year. In the UK, the average salary is £38,084 per year. In Germany, the average salary is €57,333 per year. In India, the average salary is ₹717,695 per year. In Brazil, the average salary is R$90,000 per year.

Benefits Package:
The benefits package for Digital Marketing Specialist Managers often includes health insurance, dental insurance, vision insurance, retirement savings plans, paid time off, and professional development opportunities.

Schedule and Hours Required:
The schedule and hours required for a Digital Marketing Specialist Manager can vary based on the needs of the organization. However, it's typically a full-time position that requires regular office hours. Occasional evening and weekend work may be required to meet project deadlines.

Level of Autonomy:
As a Digital Marketing Specialist Manager, you will be expected to work independently and take responsibility for managing projects and leading teams. However, you will also need to collaborate with other departments, stakeholders, and clients to ensure that marketing initiatives align with business goals and meet target audience needs.

Opportunities for Professional Development and Advancement:
As the digital marketing industry continues to evolve, there are numerous opportunities for professional development and advancement for Digital Marketing Specialist Managers. The role requires a constant updating of industry trends and best practices, which means that there are always new skills to learn and emerging technologies to master.

Specialized Skills or Knowledge Required:
Digital Marketing Specialist Managers need to have a strong understanding of digital marketing channels, tools, and technologies. They should be proficient in SEO, PPC, email marketing, social media, and content marketing. Additionally, they should have excellent communication and leadership skills, as well as a solid understanding of data analytics and reporting.

Physical Demands:
This job typically involves working in an office environment, so there are generally no significant physical demands. However, there may be some travel required to attend conferences, client meetings, or team events.

Tools and Technologies Used:
Digital Marketing Specialist Managers use a wide range of tools and technologies to plan, execute and evaluate marketing campaigns. Some of the tools include website analytics platforms, marketing automation software, social media management tools, content management systems, keyword research tools, and email marketing platforms. They may also need to be familiar with coding languages like HTML and CSS.

Work Style:
A Digital Marketing Specialist Manager must be highly organized, detail-oriented, and able to manage multiple projects at once. They must also have strong problem-solving skills and the ability to think creatively when developing marketing campaigns. Additionally, they should be comfortable with analyzing data and using it to make informed decisions.

Working Conditions:
The majority of the work for a Digital Marketing Specialist Manager is done in an office setting, however, they may need to attend meetings or events outside of the office. The standard workweek is typically 40 hours per week, but they may be required to work longer hours or weekends to meet deadlines.

Team Size and Structure:
A Digital Marketing Specialist Manager may lead a team of digital marketing specialists, social media managers, content marketers, and graphic designers. Therefore, they should be comfortable with managing people, delegating tasks, and providing constructive feedback.

Collaboration and Communication Requirements:
Collaboration and communication are crucial aspects of a Digital Marketing Specialist Manager's job. They must work closely with various teams, such as sales, product, and development, to ensure that marketing efforts align with company goals. Communication is also key in managing their team and providing direction.

Cultural Fit and Company Values:
As a member of the marketing team, a Digital Marketing Specialist Manager should align with the values and culture of the company. They should be passionate about the products or services they are promoting and embody the brand's values in their marketing efforts. Additionally, they should be a team player who is willing to collaborate and support their colleagues.