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General Manager Job Description

Job Title: General Manager

Overview/Summary of the role:
A General Manager (GM) is responsible for overseeing the entire operations of an organization or business. They are responsible for creating and implementing strategies that align with the long-term goals of the organization, ensuring all departments and employees are working efficiently and effectively towards achieving those goals. The GM’s job is also to ensure that the company’s reputation is maintained by upholding professional standards, building strong customer relationships, and promoting the organization to the public.

Responsibilities and Duties:
- Developing and implementing operational policies and procedures that improve efficiency, productivity, and quality of work
- Creating and managing budgets, financial plans, and forecasts, ensuring the organization remains financially stable
- Directing and overseeing all departments including sales, marketing, human resources, and operations to ensure all work is being carried out in accordance with company standards
- Building and maintaining productive relationships with clients, customers, and suppliers to ensure business growth and success
- Identifying new business opportunities and developing strategies to take advantage of such opportunities
- Leading the development and implementation of projects and initiatives that align with a company’s strategic objectives
- Ensuring compliance with all relevant legislation, regulations, and ethical standards
- Recruiting, training, and managing staff to ensure they are working towards the organizational goals
- Developing and maintaining effective internal and external communications systems to ensure the organization is well informed and effective decision making

Qualifications and Skills:

Hard skills:
- A minimum of 7-10 years of experience in a senior management role, often including experience in the field industry
- Proven managerial and leadership skills, with a track record of delivering results across various functions
- Excellent financial knowledge and proficiency with budgeting, financial planning, and forecasting
- Ability to create and implement effective business strategies and plans
- Strong analytical and problem-solving skills, with the ability to identify and rectify problems quickly and effectively
- Effective interpersonal and communication skills, including the ability to present and explain complex issues to non-experts
- Experience with relevant software and technologies

Soft skills:
- Exceptional communication and interpersonal skills
- Strong leadership and decision-making skills
- Ability to build and maintain professional relationships with clients, suppliers, employees, and other stakeholders
- Ability to work under pressure, and to multitask effectively
- Critical thinking and good judgement are critical.

Education and Experience:

Bachelor’s degree in Business Administration or a relevant field

Master’s degree in Business Administration
Experience in a similar field or industry.


There are no specific licensing requirements for general managers, although certain industries or roles may require certifications or licenses. For example, a general manager in the food service industry may need to obtain a food handler's permit or a ServSafe certification. In the hospitality industry, a general manager may need to obtain a hotel management license.

Typical Employers:

General managers can be found in a wide range of industries, including retail, hospitality, food service, healthcare, finance, and more. Typical employers include large corporations, small businesses, non-profit organizations, and government agencies.

Work Environment:

The work environment for a general manager can vary greatly depending on the industry and the nature of the role. Many general managers work in office settings, while others may spend significant time on the floor or in the field, managing teams and interacting with customers. General managers may also be required to work long hours, including evenings and weekends.

Career Pathways:

The path to becoming a general manager can vary widely depending on the industry and individual's experience and education level. Many general managers start at entry-level positions within their industry and work their way up through the ranks, gaining experience in various roles and departments before achieving a general manager position. Others may pursue advanced degrees in business or management to increase their skills and qualifications for management roles.

Once in a general manager position, individuals may continue to advance their career by pursuing executive-level roles. Some potential career pathways for general managers include chief operating officer (COO), chief executive officer (CEO), or other executive-level positions within their organization or industry.

Job Growth Trend:

According to the Bureau of Labor Statistics, employment of general and operations managers is projected to grow 5 percent from 2019 to 2029, which is about average for all occupations. The demand for general managers will vary by industry and organization size, and those with experience and advanced degrees may have a competitive advantage in the job market. The job growth trend for general managers is expected to remain steady globally, as the need for effective management is critical to the success of organizations in all industries.

Career Satisfaction:
General managers often report high levels of career satisfaction due to their leadership roles and the impact they have on their organization's success. They are responsible for driving revenue, managing operations, and leading a team, which can be rewarding and fulfilling for the right person.

Related Job Positions:
- Operations Manager
- Director of Operations
- Regional Manager

Connected People:
General managers typically interact with a wide range of people within their organization, including department heads, direct reports, clients or customers, and external vendors or suppliers. They may also work closely with HR professionals, financial analysts, and marketing executives.

Average Salary:
- USA: $99,298 per year (Source: Glassdoor)
- UK: £58,000 per year (Source: Indeed)
- Germany: €92,000 per year (Source: Payscale)
- India: ₹1,944,389 per year (Source: Glassdoor)
- Brazil: R$214,742 per year (Source: Glassdoor)

Benefits Package:
General managers typically receive a comprehensive benefits package that may include health insurance, retirement savings plans, vacation time, and performance-based bonuses or incentives.

Schedule and Hours Required:
General managers are typically required to work full-time hours, but the exact schedule may vary depending on the needs of their organization. They may be required to work evenings or weekends to meet deadlines or attend important meetings or events. Additionally, general managers are often on-call to handle emergencies or urgent matters that may arise outside of regular business hours.

Level of Autonomy:
As a General Manager, you will likely have a high level of autonomy. While you will be expected to work within the company's overall business objectives and budget constraints, you will likely have considerable discretion when it comes to making decisions about day-to-day operations. You may make decisions about staff hiring and training, purchasing and inventory management, marketing strategies, and more.

Opportunities for Professional Development and Advancement:
As a General Manager, you will have many opportunities for professional development and advancement. This may include attending conferences and seminars, networking with peers in your industry, and receiving advanced training and certifications. Additionally, if you demonstrate strong leadership skills and achieve positive results in your role, you may be considered for advancement to higher-level management positions within the company.

Specialized Skills or Knowledge Required:
To succeed as a General Manager, you will need to have a broad range of skills and knowledge. You will need to be a strong leader who can motivate and manage a team of employees effectively. You will also need to have strong business acumen and be able to make strategic decisions that will help the company achieve its objectives. Additionally, you will need to have excellent communication skills and be able to interact effectively with employees, customers, vendors, and other key stakeholders.

Physical Demands:
The physical demands of the General Manager role will vary depending on the industry and the size of the company. In some cases, you may be required to spend long hours on your feet, engage in manual labor, or travel frequently. However, in many cases, the role will be primarily sedentary, and you will spend much of your time in an office setting.

Tools and Technologies Used:
As a General Manager, you will use a variety of tools and technologies to help you manage your team and make strategic decisions. This may include software for inventory management, project management, and financial reporting. You may also use communication tools such as email, video conferencing, and messaging apps to stay in touch with employees and stakeholders. Additionally, you may use social media and other digital marketing channels to promote your company and engage with customers.

Work Style:
A General Manager must be able to take a strategic view of the organization while ensuring the day-to-day operations run smoothly. They should be able to lead by example, setting high standards for themselves and their team. A successful General Manager will demonstrate excellent planning and organizational skills, managing their time effectively to prioritize tasks and meet deadlines. They must also be able to adapt to change and maintain a positive outlook in times of pressure.

Working Conditions:
As a senior leader, a General Manager can expect to work long and sometimes irregular hours. They may need to travel to different sites or attend meetings outside of regular office hours. The role requires a high level of mental agility and an ability to work well under pressure.

Team Size and Structure:
The size and structure of the team will depend on the specific organization and industry. A General Manager may oversee a large and diverse team, or they may manage a smaller group of key personnel. They may also have several layers of management reporting to them, which requires excellent communication and leadership skills.

Collaboration and Communication Requirements:
Collaboration and communication are cornerstones of the General Manager's role. They must be able to work closely with other senior leaders to align the company's strategy and ensure all departments are moving in the right direction. Clear and effective communication skills are essential in this role, as is the ability to build strong relationships with stakeholders, customers, and employees.

Cultural Fit and Company Values:
A General Manager must have a strong alignment with the company's values and culture. They should demonstrate a commitment to the organization's mission and values, lead by example, and inspire others to follow. The role also demands a high level of integrity, honesty, and ethical behavior. They must be able to build trust with employees, customers, and shareholders.