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Marketing Coordinator Manager Job Description

**Job Title:** Marketing Coordinator Manager

**Overview/Summary of the Role**

The Marketing Coordinator Manager is responsible for managing the marketing activities of a company. The primary task of a Marketing Coordinator Manager is to assist the marketing department in creating and implementing marketing campaigns that align with the company's goals and objectives. The role requires an individual with excellent communication skills, a high level of organization, and the ability to think creatively to develop marketing strategies that drive sales.

**Responsibilities and Duties**

- Develop and execute marketing plans and strategies that support the company's overall objectives
- Work with the marketing team to develop marketing collateral such as brochures, flyers, and digital marketing initiatives
- Coordinate and manage events, both in-person and virtual
- Analyze marketing trends and make recommendations for improvements in marketing campaigns
- Conduct market research to identify new opportunities for the company
- Act as a liaison between marketing and other departments to ensure successful marketing campaigns
- Manage and execute social media campaigns across various platforms
- Manage and track marketing budgets and expenses
- Develop and maintain relationships with vendors, suppliers, and partners
- Supervise and manage the work of the marketing team

**Qualifications and Skills**

**Hard Skills**
- Proficiency in the use of marketing tools and software such as Google Analytics, Hubspot, Adobe Creative Suite, and social media management tools
- Strong project management skills
- Experience in executing in-person and virtual events
- Ability to analyze marketing data and develop insights that inform marketing decisions

**Soft Skills**
- Excellent verbal and written communication skills
- Strong interpersonal skills with the ability to work collaboratively across departments
- Highly organized with great attention to detail
- Strong problem-solving skills
- Ability to work under pressure and meet deadlines
- Strong customer-oriented approach

**Education and Experience**

- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience as a Marketing Coordinator Manager or similar role
- Experience managing and executing successful marketing campaigns
- Excellent writing skills

- Master's degree in Marketing, Business Administration, or a related field
- Experience in B2B marketing
- Experience in the healthcare or technology industry

Licensing (if applicable):
There are no specific licenses required for a Marketing Coordinator Manager. However, having additional certifications in marketing, such as HubSpot Inbound marketing certification, or Google Analytics certification, can be very beneficial.

Typical Employers:
Marketing Coordinator Managers are required in almost every industry. Some common employers include marketing consulting companies, advertising agencies, healthcare organizations, educational institutions, technology firms, and financial services companies.

Work Environment:
Marketing Coordinator Managers typically work in office settings, collaborating with marketing teams and other departments. They may also attend networking events, conferences, and meetings to maintain brand visibility and promote business growth. The work environment can be both fast-paced and deadline-driven.

Career Pathways (both leading to this position and next positions):
Marketing Coordinator Manager is typically an intermediate level position in the Marketing and Advertising industry. People who aspire to become a Marketing Coordinator Manager often start with positions such as marketing interns, marketing coordinators, or marketing assistants. From there, individuals can progress to higher-level positions, such as Marketing Communications Manager, Brand Manager, or Digital Marketing Manager.

Job Growth Trend (USA and Global):
According to the Bureau of Labor Statistics, the employment for advertising, promotions, and marketing managers is projected to grow by 6 percent from 2019 to 2029. This growth rate is expected because businesses continue to seek out advertising and promotional services, leading to a demand for advertising, promotions, and marketing managers. The global trends repeat the same growth pattern which provides marketers an excellent opportunity for career growth.

Career Satisfaction:

Marketing Coordinator Manager is a challenging and dynamic profession that requires a diverse range of skills and expertise. The level of job satisfaction for this role is high since professionals in this field work on diverse projects and think creatively to achieve their goals. Furthermore, marketing coordinator managers receive recognition for their work, producing measurable outcomes that impact the success of the company. Additionally, marketing coordinator managers often have opportunities for career advancement through promotions to higher-level management positions.

Related Job Positions:

Some related job positions to Marketing Coordinator Manager include Marketing Manager, Marketing Director, Market Research Analyst, Public Relations Manager, Sales Manager, Project Manager, and Advertising Manager.

Connected People (positions that would be interacting with):

Marketing coordinator managers work closely with other professionals such as the sales team, product managers, designers, copywriters, and digital marketing specialists. They also liaise with external vendors such as advertising agencies, print shops, and social media platforms.

Average Salary (USA, UK, Germany, India, Brazil):

The average salary for a Marketing Coordinator Manager varies depending on the country. In the United States, the average annual salary is $54,033. In the United Kingdom, the average annual salary is £30,000. In Germany, the average annual salary is €53,188. In India, the average annual salary is ₹550,000. In Brazil, the average annual salary is R$65,000.

Benefits Package:

Marketing Coordinator Managers typically receive a comprehensive benefits package that includes health insurance, life insurance, retirement savings plans, vacation time, and sick leave. They may also receive additional perks such as flexible work schedules, telecommuting options, and professional development opportunities.

Schedule and Hours Required:

Marketing Coordinator Managers generally work standard office hours, although they may be required to work outside of regular business hours to meet project deadlines or attend events. Flexibility is often required in this role, and marketing coordinator managers should be willing to work extended hours and weekends when necessary.

Level of Autonomy:
As a Marketing Coordinator Manager, you will likely have a high level of autonomy. Your responsibilities will include managing and directing marketing campaigns, overseeing staff, and collaborating with other departments to develop strategies that align with the company's overall goals. However, you will also need to work closely with others, including executives, other managers, and staff members to ensure that all marketing initiatives are effective and aligned with the company's brand.

Opportunities for Professional Development and Advancement:
As a Marketing Coordinator Manager, there will be opportunities for professional development and advancement. You may be encouraged to attend industry conferences and training sessions, and may also have access to professional development opportunities within your own company. Additionally, as you gain experience and demonstrate your skills, you may be promoted to higher-level management positions or be given the opportunity to take on additional responsibilities.

Specialized Skills or Knowledge Required:
A Marketing Coordinator Manager will need a broad range of skills and knowledge, including excellent communication skills, the ability to manage teams effectively, and experience with marketing research, analysis, and campaign development. Depending on the nature of the role, you may also need specific skills such as experience with digital marketing or knowledge of the latest marketing trends and innovations.

Physical Demands:
The physical demands of a Marketing Coordinator Manager role will vary depending on the specific job and work environment. In some cases, you may be required to attend events or travel to different locations, which may involve some physical activity. However, in most cases, the role is primarily office-based.

Tools and Technologies Used:
Marketing Coordinator Managers will likely use a variety of different tools and technologies to collaborate with team members, track campaign progress, and analyze metrics. These may include software for project management, social media management, and data analytics. Additionally, you may need to use tools for graphic design, email marketing, and content creation to support your team's campaigns.

Work Style:
A Marketing Coordinator Manager should have a proactive approach towards work, with a focus on achieving goals and meeting deadlines. They must have excellent project management skills and be able to manage multiple tasks simultaneously. Additionally, a Marketing Coordinator Manager must be able to think strategically and creatively to develop effective marketing campaigns. Strong communication and collaboration skills are also crucial as a Marketing Coordinator Manager must liaise with various stakeholders to ensure successful campaign execution.

Working Conditions:
A Marketing Coordinator Manager typically works in an office setting with a regular work schedule of 40 hours per week. However, they may be required to work overtime, attend events or meetings outside of normal working hours, and travel occasionally for business purposes.

Team Size and Structure:
As a Marketing Coordinator Manager, they will oversee and manage a team of marketing coordinators, which will likely depend on the size and scope of the organization. They will be responsible for ensuring that their team members function cohesively and work towards achieving the marketing goals of the organization.

Collaboration and Communication Requirements:
Marketing Coordinator Managers must work with various stakeholders, including senior executives, marketing directors, and cross-functional teams, to implement marketing campaigns successfully. Therefore, they must have strong communication skills to articulate their ideas clearly and collaborate effectively to achieve their goals.

Cultural Fit and Company Values:
A Marketing Coordinator Manager must align their values and work ethics with the company's values to promote a positive work culture. They must demonstrate leadership capabilities and hold accountability for the marketing team's overall performance. A Marketing Coordinator Manager who fits well with the organization's culture will foster open communication and promote a collaborative work environment.