Find up to date salary information for jobs by country, and compare with national average, city average, and other job positions.

Marketing Manager Job Description

Job Title: Marketing Manager

Overview/Summary of the role:
As a Marketing Manager, you will be responsible for developing, implementing and executing strategic marketing plans for the organization to attract potential customers and retain existing ones. You will work closely with cross-functional teams such as Sales, Product Development, and Customer Service teams to develop and execute marketing programs that drive business results.

Responsibilities and Duties:
- Develop and manage the company’s marketing plans and campaigns, including digital marketing, events, PR, and advertising.
- Manage the budget of the marketing department by allocating resources effectively.
- Develop and execute demand generation campaigns, including email marketing, webinars, and social media campaigns.
- Develop effective marketing communication strategies to promote the company's products/services to target audiences.
- Collaborate with cross-functional teams to develop product positioning, messaging, and pricing strategies.
- Monitor market trends and competitor activities to ensure the organization’s marketing strategies remain competitive.
- Identify and report on key performance metrics, such as website traffic and conversions, to analyze marketing campaign results.
- Create and manage content marketing strategies, including identifying appropriate content channels, creating content and measuring its impact.

Qualifications and Skills:
Hard skills:
- Experience in managing marketing teams and budget
- Proven experience in developing successful marketing programs
- Familiarity with digital marketing tools such as Google AdWords, Google Analytics, HubSpot and other marketing automation software
- Strong understanding of key marketing concepts such as SEO, PPC, email marketing, and social media marketing.

Soft skills:
- Strong communication and interpersonal skills
- Excellent organisational and time management skills
- Ability to manage competing priorities and multiple campaigns simultaneously
- Strong analytical skills to measure the success of campaigns and interpret data
- Creative problem solving skills and ability to think outside the box.

Education and Experience:
- Bachelor’s Degree in Marketing, Business Administration, or a relevant field. A Master’s degree will be an added advantage.
- At least 5 years of experience in a marketing management role, preferably within a B2B context
- Experience in managing digital marketing programs such as email marketing, SEO, PPC and social media marketing.

Licensing (if applicable):
There are no specific licensing requirements for marketing managers. However, some companies may prefer to hire candidates who have completed relevant certification courses such as the American Marketing Association Professional Certified Marketer (PCM) or the Digital Marketing Institute’s Digital Marketing Professional (DMP) certification.

Typical Employers:
Marketing managers are broadly employed across various industries such as advertising agencies, consultancy firms, retail and e-commerce companies, healthcare organizations, and the technology sector. Other employers may include consumer packaged goods companies, financial institutions, and government agencies.

Work Environment:
A marketing manager’s work environment can vary depending on their industry and company. In general, they work in an office setting and may need to travel for client meetings or to attend industry events. They may collaborate with cross-functional teams both within and outside the organization, such as creative teams, product development, and sales teams.

Career Pathways (leading to this position and next positions):
To become a marketing manager, a bachelor’s degree in marketing, business, or a related field is typically required. Gaining experience in marketing-related roles such as marketing coordinator, marketing specialist, or product manager positions can help progress into a marketing manager role. As marketing managers gain more experience, they can move into senior-level positions such as director of marketing or chief marketing officer.

Job Growth Trend (USA and Global):
According to the US Bureau of Labor Statistics, employment of marketing managers is projected to grow by 10% from 2019 to 2029, which is much faster than the average for all occupations. This growth is driven by the increasing complexity of marketing strategies and the need for companies to differentiate and stand out in a competitive market. Globally, the demand for marketing managers is also expected to continue growing due to the importance of marketing for businesses across industries.

Career Satisfaction:
Marketing Managers typically report high levels of career satisfaction due to the fast-paced, creative nature of the job, as well as the ability to see tangible results from successful campaigns. They enjoy being able to work with a diverse group of people and using analytical skills to make data-driven decisions. However, the position can also come with a lot of pressure and long hours, leading to high stress levels for some individuals.

Related Job Positions:
1. Marketing Director
2. Brand Manager
3. Advertising Manager
4. Public Relations Manager
5. Digital Marketing Manager

Connected People:
Marketing Managers interact with a wide range of people, including sales representatives, designers, developers, copywriters, and executives. They may also work closely with product managers, market researchers, and customer service representatives to develop and implement marketing strategies.

Average Salary:
USA - $135,900
UK - £47,500
Germany - €78,600
India - ₹1,626,864
Brazil - R$144,800

Benefits Package:
Marketing Managers typically receive a comprehensive benefits package, including health insurance, retirement plans, paid time off, and performance bonuses. Some companies also offer stock options or profit-sharing programs.

Schedule and Hours Required:
Most Marketing Managers work full-time, with some overtime required during busy periods or when approaching a campaign deadline. They may need to attend trade shows or events outside of regular business hours, requiring some flexibility in their schedules. However, many companies also offer flexible work arrangements, such as remote work or compressed workweeks.

Level of Autonomy:
Marketing Managers typically have a high level of autonomy in their role. They are responsible for managing projects and campaigns, coordinating with various departments, supervising staff, and making decisions about marketing strategies. They may have oversight from higher-level executives, but they are often given a significant amount of independence to make decisions on their own.

Opportunities for Professional Development and Advancement:
Marketing Managers have many opportunities for professional development and advancement. They can attend conferences, workshops, and training programs to keep their skills current and learn new ones. They can also pursue advanced degrees, such as an MBA or a Master's in Marketing, which can help them advance to higher-level roles in their organizations.

Specialized Skills or Knowledge Required:
Marketing Managers require a range of skills and knowledge to be effective in their role. They must have strong communication, organizational, and project management skills, as well as a deep understanding of marketing principles and techniques. They should also be proficient in digital marketing strategies, social media, and analytics.

Physical Demands:
Marketing Managers typically work in office environments and do not have physical demands associated with their role. However, they may be required to travel to attend industry conferences, meet with clients, or visit other company locations.

Tools and Technologies Used:
Marketing Managers use a wide range of tools and technologies to do their jobs, including marketing automation software, social media management platforms, web analytics tools, project management software, and more. They must stay up-to-date with emerging technologies in the industry to ensure they are using the most effective tools to achieve their goals.

Work Style:

Marketing managers are usually required to be highly analytical and creative at the same time. They must be able to develop and execute effective marketing strategies, coordinate various marketing campaigns, and analyze data to make informed decisions. As a result, a successful marketing manager must possess excellent organizational, strategic thinking, and problem-solving skills. Furthermore, they must be self-motivated, detail-oriented, and able to work independently with minimal supervision. Given the nature of their work, marketing managers must be able to work under pressure, meet tight deadlines, and adapt to changing market trends.

Working Conditions:

Marketing managers typically work in an office environment, but they may need to travel occasionally to meet clients or attend conferences. They may also be required to work long hours, especially during high-stress periods like product launches or promotional events. Given that marketing is a highly competitive industry, there is often intense pressure to meet quotas or reach marketing targets, which can be stressful.

Team Size and Structure:

Marketing managers are responsible for managing a team of marketing professionals, including marketing coordinators, graphic designers, writers, and social media experts. Depending on the size and structure of the organization, marketing managers may have direct reports or work collaboratively with other teams, such as sales or product development.

Collaboration and Communication Requirements:

Marketing managers must be able to work collaboratively with various stakeholders, including other teams within the organization, vendors, and clients. They must be able to communicate effectively with team members, senior managers, and external parties. Furthermore, they must be able to create and deliver presentations, write reports, and develop marketing plans that clearly articulate their vision and strategy.

Cultural Fit and Company Values:

Marketing managers must be able to align with the company's mission, vision, and values. They must be able to work in harmony with other departments, respect the corporate culture and maintain ethical standards. Furthermore, marketing managers must be proactive in keeping up with market trends, leveraging new marketing technologies, and contributing to the company's growth and success.