Marketing Research Analyst Manager Job Description
Job Title: Marketing Research Analyst Manager
Overview/Summary of the Role:
The Marketing Research Analyst Manager is responsible for overseeing the marketing research team and providing key insights and recommendations to the marketing department. This role involves gathering and analyzing data on target markets, competitors, and consumer behavior to identify opportunities and develop effective marketing strategies.
Responsibilities and Duties:
- Manage and lead the marketing research team to ensure timely and accurate data collection and analysis
- Conduct primary and secondary research, including surveys, focus groups, and market analysis, to develop insights into consumer behavior, market trends, and competition
- Develop and implement research plans, including methodology, sampling, and data analysis
- Analyze and interpret data to provide recommendations for product development, price optimization, and other key marketing strategies
- Work cross-functionally with other departments to integrate research insights into marketing campaigns and product development efforts
- Create presentations, reports, and whitepapers to communicate insights and recommendations to senior management and other stakeholders
- Stay up to date on the latest marketing research tools and techniques and provide training and guidance to the team as needed
Qualifications and Skills:
Hard skills:
- Proven experience in marketing research, including both quantitative and qualitative methodologies
- Strong analytical skills and ability to interpret data to provide insightful recommendations
- Proficiency in statistical analysis and research tools, such as SPSS or SAS
- Experience with market research software and databases, such as Nielsen or Mintel
- Excellent communication and presentation skills, with the ability to effectively communicate complex data and insights to stakeholders
Soft skills:
- Strong leadership and team management skills
- Ability to work collaboratively across departments and functions
- Attention to detail and ability to manage multiple projects simultaneously
- Creativity and ability to think outside the box when developing research plans and analyzing data
- Strong problem-solving skills and ability to work under pressure
Education and Experience:
Required:
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in marketing research, including both quantitative and qualitative methodologies
- 3+ years of experience managing and leading teams
Preferred:
- Master's degree in marketing, business, or a related field
- Experience with international marketing research and cross-cultural analysis
- Knowledge of digital marketing and new technology trendsLicensing (if applicable):
There are no specific licensing requirements for a Marketing Research Analyst Manager. However, some employers may prefer candidates who hold certifications such as Certified Market Research Professional (CMRP) or Professional Researcher Certification (PRC) from industry associations like the Marketing Research Association (MRA) or the Insights Association.
Typical Employers:
Marketing Research Analyst Managers can find employment in various industries such as market research firms, advertising agencies, consulting firms, consumer goods companies, financial services firms, healthcare organizations, and government agencies.
Work Environment:
Marketing Research Analyst Managers typically work full-time in an office setting. They may work independently or as part of a team and may sometimes have to work overtime to meet project deadlines. They may also travel to conduct research or attend seminars and conferences.
Career Pathways:
The career path for a Marketing Research Analyst Manager can vary depending on the individual's qualifications, experience, and interests. Generally, candidates for this position require a bachelor's degree in marketing research or a related field, along with several years of experience in market research or data analysis. From here, they can advance to higher-level positions such as Director of Market Research or Vice President of Strategic Planning. Alternatively, they may choose to pursue a career in market research consulting or academia.
Job Growth Trend (USA and Global):
According to the United States Bureau of Labor Statistics (BLS), employment of Market Research Analysts is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations. This is due to the need for companies to make data-driven decisions and understand customer preferences. Globally, the market research industry is also expected to see growth, driven by increasing demand for business intelligence, market analysis, and consumer insights.Career Satisfaction:
Generally, Marketing Research Analyst Managers report a high level of job satisfaction. The role offers a challenging and dynamic work environment with opportunities to use analytical skills and strategic thinking to drive business decisions. The ability to work with a variety of stakeholders and develop insights that influence business strategy can be rewarding for individuals in this role.
Related Job Positions:
Some related job positions to a Marketing Research Analyst Manager include:
- Marketing Research Analyst
- Marketing Manager
- Data Analyst
- Business Analyst
- Market Research Director
Connected People:
Marketing Research Analytical Managers are required to interact with multiple personnel in their day-to-day tasks. Some of these connected people include:
- Sales and marketing team members
- Data warehousing teams
- Business development team
- Market research vendors
- Top-level executives
Average Salary:
The average salaries vary by country:
- USA: $82,711 per year
- UK: £42,210 per year
- Germany: €50,000 per year
- India: ₹909,259 per year
- Brazil: R$99,264 per year
Benefits Package:
Marketing Research Analyst Managers usually get a range of employee benefits, which include:
- Health, dental and vision insurance
- Life insurance
- Retirement plans
- Employee training programs
- Performance bonus
- Paid time offs
- Maternity/Paternity benefits
Schedule and Hours Required:
Marketing Research Analyst Managers often work full-time, but the schedule can vary depending on the employer. Generally, the schedule will revolve around the operations of the business with some flexibility for time off. Working hours can range from 40-45 hours per week, and the job could require you to work extra hours to meet deadlines in some cases.Level of Autonomy:
As a Marketing Research Analyst Manager, you will be responsible for managing a team of marketing research analysts, providing guidance and support, and overseeing the execution of research projects. While you may have some flexibility in setting goals and determining how to achieve them, there will likely be clear expectations regarding the quality and quantity of work produced. You may also need to collaborate with other departments, such as marketing and product management, to ensure that research efforts align with overall business objectives.
Opportunities for Professional Development and Advancement:
As a Marketing Research Analyst Manager, you will have opportunities for professional development and advancement, such as attending conferences or workshops, pursuing additional education or certifications, and taking on more responsibility within your organization. You may also have the opportunity to mentor and train other marketing research professionals, allowing you to build leadership and teaching skills.
Specialized Skills or Knowledge Required:
To be successful in this role, you should have strong analytical and problem-solving skills, as well as experience with various research methodologies and techniques. You should also have excellent communication and project management skills, as you will be collaborating with a team and presenting research findings to stakeholders. Knowledge of statistical analysis software and database management tools may also be required.
Physical Demands:
Marketing research analyst managers typically work in an office environment and may spend extended periods of time sitting at a desk or in meetings.
Tools and Technologies Used:
Marketing research analyst managers typically use a variety of tools and technologies to collect and analyze data, such as survey software, statistical analysis software, and Excel spreadsheets. They may also use project management software to track research projects and deadlines.Work Style:
As a Marketing Research Analyst Manager, you'll need to be highly analytical, detail-oriented, and be able to think critically to solve complex problems. A proactive approach to work, an ability to prioritize tasks efficiently, and excellent time management skills are essential for success in this role. The ability to work independently and lead a team in a fast-paced environment is also critical. Great communication and interpersonal skills will be necessary for this role since you'll be working with multiple stakeholders both internally and externally.
Working Conditions:
Marketing research analyst managers work in a typical office environment with standard office equipment. The job may involve working long hours to meet project deadlines and may involve periods of intense work pressure to complete tasks on time.
Team Size and Structure:
Marketing Research Analyst Managers may work in small or large teams, depending on the size and complexity of the project. The manager may also have to manage teams of research analysts, work with the creative team to create meaningful insights, and report to senior management to help shape company strategy.
Collaboration and Communication Requirements:
Marketing Research Analyst Managers work with different cross-functional teams and stakeholders, including marketing, product, sales, and finance teams. As such, maintaining open communication and collaboration with those teams is essential to deliver research findings, insights, and recommendations that can be implemented across the organization. The ability to present complex research findings in a clear and concise manner is critical for effective collaboration.
Cultural Fit and Company Values:
Marketing Research Analyst Managers must align with company values and culture, as they represent the organization to external stakeholders. They should embrace a customer-centric approach and strive to deliver insights that will benefit the organization and its customers. Being able to work collaboratively and foster a positive work environment is also essential to the role of a Marketing Research Analyst Manager.
Overview/Summary of the Role:
The Marketing Research Analyst Manager is responsible for overseeing the marketing research team and providing key insights and recommendations to the marketing department. This role involves gathering and analyzing data on target markets, competitors, and consumer behavior to identify opportunities and develop effective marketing strategies.
Responsibilities and Duties:
- Manage and lead the marketing research team to ensure timely and accurate data collection and analysis
- Conduct primary and secondary research, including surveys, focus groups, and market analysis, to develop insights into consumer behavior, market trends, and competition
- Develop and implement research plans, including methodology, sampling, and data analysis
- Analyze and interpret data to provide recommendations for product development, price optimization, and other key marketing strategies
- Work cross-functionally with other departments to integrate research insights into marketing campaigns and product development efforts
- Create presentations, reports, and whitepapers to communicate insights and recommendations to senior management and other stakeholders
- Stay up to date on the latest marketing research tools and techniques and provide training and guidance to the team as needed
Qualifications and Skills:
Hard skills:
- Proven experience in marketing research, including both quantitative and qualitative methodologies
- Strong analytical skills and ability to interpret data to provide insightful recommendations
- Proficiency in statistical analysis and research tools, such as SPSS or SAS
- Experience with market research software and databases, such as Nielsen or Mintel
- Excellent communication and presentation skills, with the ability to effectively communicate complex data and insights to stakeholders
Soft skills:
- Strong leadership and team management skills
- Ability to work collaboratively across departments and functions
- Attention to detail and ability to manage multiple projects simultaneously
- Creativity and ability to think outside the box when developing research plans and analyzing data
- Strong problem-solving skills and ability to work under pressure
Education and Experience:
Required:
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in marketing research, including both quantitative and qualitative methodologies
- 3+ years of experience managing and leading teams
Preferred:
- Master's degree in marketing, business, or a related field
- Experience with international marketing research and cross-cultural analysis
- Knowledge of digital marketing and new technology trendsLicensing (if applicable):
There are no specific licensing requirements for a Marketing Research Analyst Manager. However, some employers may prefer candidates who hold certifications such as Certified Market Research Professional (CMRP) or Professional Researcher Certification (PRC) from industry associations like the Marketing Research Association (MRA) or the Insights Association.
Typical Employers:
Marketing Research Analyst Managers can find employment in various industries such as market research firms, advertising agencies, consulting firms, consumer goods companies, financial services firms, healthcare organizations, and government agencies.
Work Environment:
Marketing Research Analyst Managers typically work full-time in an office setting. They may work independently or as part of a team and may sometimes have to work overtime to meet project deadlines. They may also travel to conduct research or attend seminars and conferences.
Career Pathways:
The career path for a Marketing Research Analyst Manager can vary depending on the individual's qualifications, experience, and interests. Generally, candidates for this position require a bachelor's degree in marketing research or a related field, along with several years of experience in market research or data analysis. From here, they can advance to higher-level positions such as Director of Market Research or Vice President of Strategic Planning. Alternatively, they may choose to pursue a career in market research consulting or academia.
Job Growth Trend (USA and Global):
According to the United States Bureau of Labor Statistics (BLS), employment of Market Research Analysts is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations. This is due to the need for companies to make data-driven decisions and understand customer preferences. Globally, the market research industry is also expected to see growth, driven by increasing demand for business intelligence, market analysis, and consumer insights.Career Satisfaction:
Generally, Marketing Research Analyst Managers report a high level of job satisfaction. The role offers a challenging and dynamic work environment with opportunities to use analytical skills and strategic thinking to drive business decisions. The ability to work with a variety of stakeholders and develop insights that influence business strategy can be rewarding for individuals in this role.
Related Job Positions:
Some related job positions to a Marketing Research Analyst Manager include:
- Marketing Research Analyst
- Marketing Manager
- Data Analyst
- Business Analyst
- Market Research Director
Connected People:
Marketing Research Analytical Managers are required to interact with multiple personnel in their day-to-day tasks. Some of these connected people include:
- Sales and marketing team members
- Data warehousing teams
- Business development team
- Market research vendors
- Top-level executives
Average Salary:
The average salaries vary by country:
- USA: $82,711 per year
- UK: £42,210 per year
- Germany: €50,000 per year
- India: ₹909,259 per year
- Brazil: R$99,264 per year
Benefits Package:
Marketing Research Analyst Managers usually get a range of employee benefits, which include:
- Health, dental and vision insurance
- Life insurance
- Retirement plans
- Employee training programs
- Performance bonus
- Paid time offs
- Maternity/Paternity benefits
Schedule and Hours Required:
Marketing Research Analyst Managers often work full-time, but the schedule can vary depending on the employer. Generally, the schedule will revolve around the operations of the business with some flexibility for time off. Working hours can range from 40-45 hours per week, and the job could require you to work extra hours to meet deadlines in some cases.Level of Autonomy:
As a Marketing Research Analyst Manager, you will be responsible for managing a team of marketing research analysts, providing guidance and support, and overseeing the execution of research projects. While you may have some flexibility in setting goals and determining how to achieve them, there will likely be clear expectations regarding the quality and quantity of work produced. You may also need to collaborate with other departments, such as marketing and product management, to ensure that research efforts align with overall business objectives.
Opportunities for Professional Development and Advancement:
As a Marketing Research Analyst Manager, you will have opportunities for professional development and advancement, such as attending conferences or workshops, pursuing additional education or certifications, and taking on more responsibility within your organization. You may also have the opportunity to mentor and train other marketing research professionals, allowing you to build leadership and teaching skills.
Specialized Skills or Knowledge Required:
To be successful in this role, you should have strong analytical and problem-solving skills, as well as experience with various research methodologies and techniques. You should also have excellent communication and project management skills, as you will be collaborating with a team and presenting research findings to stakeholders. Knowledge of statistical analysis software and database management tools may also be required.
Physical Demands:
Marketing research analyst managers typically work in an office environment and may spend extended periods of time sitting at a desk or in meetings.
Tools and Technologies Used:
Marketing research analyst managers typically use a variety of tools and technologies to collect and analyze data, such as survey software, statistical analysis software, and Excel spreadsheets. They may also use project management software to track research projects and deadlines.Work Style:
As a Marketing Research Analyst Manager, you'll need to be highly analytical, detail-oriented, and be able to think critically to solve complex problems. A proactive approach to work, an ability to prioritize tasks efficiently, and excellent time management skills are essential for success in this role. The ability to work independently and lead a team in a fast-paced environment is also critical. Great communication and interpersonal skills will be necessary for this role since you'll be working with multiple stakeholders both internally and externally.
Working Conditions:
Marketing research analyst managers work in a typical office environment with standard office equipment. The job may involve working long hours to meet project deadlines and may involve periods of intense work pressure to complete tasks on time.
Team Size and Structure:
Marketing Research Analyst Managers may work in small or large teams, depending on the size and complexity of the project. The manager may also have to manage teams of research analysts, work with the creative team to create meaningful insights, and report to senior management to help shape company strategy.
Collaboration and Communication Requirements:
Marketing Research Analyst Managers work with different cross-functional teams and stakeholders, including marketing, product, sales, and finance teams. As such, maintaining open communication and collaboration with those teams is essential to deliver research findings, insights, and recommendations that can be implemented across the organization. The ability to present complex research findings in a clear and concise manner is critical for effective collaboration.
Cultural Fit and Company Values:
Marketing Research Analyst Managers must align with company values and culture, as they represent the organization to external stakeholders. They should embrace a customer-centric approach and strive to deliver insights that will benefit the organization and its customers. Being able to work collaboratively and foster a positive work environment is also essential to the role of a Marketing Research Analyst Manager.