Find up to date salary information for jobs by country, and compare with national average, city average, and other job positions.

Social Media Coordinator Assistant Job Description

Job Title: Social Media Coordinator Assistant

Overview/Summary of the role:
The Social Media Coordinator Assistant will be responsible for supporting the social media department in creating and executing social media strategies, managing social media accounts, engaging with customers online, optimizing content, and monitoring performance metrics.

Responsibilities and Duties:
- Assist in creating and implementing social media strategies that align with company goals
- Manage social media accounts including content creation, scheduling, posting, and monitoring
- Respond to customer inquiries and comments on social media platforms in a timely manner
- Develop and maintain relationships with influencers, partners, and other stakeholders on social media
- Monitor social media analytics and provide reports on performance and insights to the team
- Stay up-to-date with the latest social media trends, best practices, and algorithms
- Collaborate with other departments to ensure brand consistency across all social media channels

Qualifications and Skills:

Hard Skills:
- Proficient in using social media scheduling and monitoring tools such as Hootsuite, Sprout Social, or Buffer
- Knowledgeable in social media analytics and reporting tools such as Google Analytics or Sprout Social
- Basic knowledge in graphic design tools such as Canva or Adobe Photoshop
- Familiarity with social media advertising platforms such as Facebook Business Manager or LinkedIn Ads

Soft Skills:
- Strong written and verbal communication skills
- Ability to work collaboratively in a team environment
- Detail-oriented with strong organizational skills
- Ability to work under tight deadlines and handle multiple tasks simultaneously
- Demonstrates creativity and willingness to experiment with new ideas

Education and Experience:

- Bachelor's degree in Marketing, Communications, or a related field
- At least 1-2 years of experience in social media management or digital marketing
- Strong portfolio showcasing experience in creating social media content and campaigns.

- Certification in social media management or digital marketing
- Experience working in B2B or SaaS industries
- Knowledge in SEO and content marketing.

There are no specific licensing requirements for a Social Media Coordinator Assistant.

Typical Employers:
Social Media Coordinator Assistants can work for a variety of employers including corporate companies, small businesses, non-profit organizations, and social media agencies.

Work Environment:
Social Media Coordinator Assistants typically work in an office environment, but may also work remotely. They spend most of their time online, managing various social media accounts, and may occasionally attend events and conferences.

Career Pathways:
To become a Social Media Coordinator Assistant, candidates may have a degree or certification in communications, marketing, or a related field. They may also have experience in customer service or digital marketing. This position can lead to a Social Media Coordinator, Manager, or Director role.

Job Growth Trend:
According to the US Bureau of Labor Statistics, employment of social media specialists is projected to grow 8% from 2019 to 2029, which is much faster than the average for all occupations. This growth is due to the increasing use of social media for marketing and advertising. The growth trend for this position is also expected to increase globally as businesses worldwide recognize the importance of social media marketing.

Career Satisfaction:

The job of a Social Media Coordinator Assistant can be quite satisfying for people who enjoy working with social media, have excellent communication skills, and have a creative mindset. Working in a dynamic and evolving industry can bring excitement and new challenges daily. The opportunity to connect with different audiences, work with a team, and be a part of a company's social media growth can be rewarding.

Related Job Positions:

1. Social Media Coordinator
2. Digital Marketing Specialist
3. Social Media Manager
4. Marketing Coordinator
5. Content Creator
6. Public Relations Assistant
7. Communications Assistant
8. Marketing Associate

Connected People:

As a Social Media Coordinator Assistant, you would be working closely with the social media team, marketing team, communications team, and public relations team. Additionally, you would be interacting with external clients, customers, and followers on various social media platforms.

Average Salary (USA, UK, Germany, India, Brazil):

USA: The average social media coordinator assistant salary in the United States is around $42,399 per year.

UK: A social media coordinator assistant in the UK can expect to earn an average salary of £21,000 per year.

Germany: The average social media coordinator assistant salary in Germany is around €34,246 per year.

India: Social media coordinator assistant in India can earn an average salary of ₹3,33,276 per year.

Brazil: In Brazil, social media coordinator assistant salaries can average around R$31,038 per year.

Benefits Package:

The benefits package for Social Media Coordinator Assistant depends on the employer, but most companies offer standard benefits such as health insurance, retirement plans, paid time off, and professional development opportunities.

Schedule and Hours Required:

Social Media Coordinator Assistant jobs typically require full-time work, but some positions may offer part-time or freelance opportunities. The role might also require some evening or weekend work to respond to followers or to handle any urgent social media updates. The schedule can be flexible, and work-from-home opportunities are becoming more common, especially during these times of remote work.

Level of Autonomy:
The level of autonomy for a Social Media Coordinator Assistant may vary depending on the organization or company they work for. They will usually work under the supervision of a Social Media Manager or in a team with other social media professionals. However, they may be given specific tasks or projects to work on independently, such as creating social media content, scheduling posts, and responding to social media inquiries.

Opportunities for Professional Development and Advancement:
A Social Media Coordinator Assistant can gain valuable experience in social media marketing, content creation, and audience engagement. With time and experience, they may take on more responsibilities and advance to a Social Media Manager position. They can also attend conferences, webinars, and workshops to stay current on the latest social media trends and technologies.

Specialized Skills or Knowledge Required:
A Social Media Coordinator Assistant should have excellent communication and writing skills, as well as a solid understanding of various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. They should also have basic design skills to create visually appealing social media graphics. Familiarity with social media management tools, such as Hootsuite, Sprout Social, or Buffer, is also beneficial.

Physical Demands:
The job of a Social Media Coordinator Assistant is primarily desk-based and involves sitting for extended periods. They may spend hours working on a computer or mobile device, which can cause eye strain and other physical discomforts. However, the job involves minimal physical demands.

Tools and Technologies Used:
Social media management tools are essential for a Social Media Coordinator Assistant to manage multiple social media accounts effectively. They should also have a basic understanding of analytics tools to track social media metrics and KPIs. Additionally, they may use various content creation tools, such as Canva or Adobe Creative Suite, and scheduling tools, such as Later or Hopper, to manage their social media accounts.

Work Style:
As a Social Media Coordinator Assistant, you will be working in a fast-paced environment that requires you to be proactive, organized, and detail-oriented. You must be able to multitask and prioritize multiple projects while meeting tight deadlines. You must also be passionate about social media and stay up-to-date with the latest trends and best practices. You should possess strong writing skills and be capable of creating compelling content that engages with the target audience.

Working Conditions:
The working conditions of a Social Media Coordinator Assistant are typical of an office-based environment. You will spend most of your time sitting at a desk, working with a computer and other digital tools. Occasionally, you may need to attend meetings and events outside the office. You must also be willing to work flexible hours when necessary, including evenings and weekends to ensure the scheduled materials are posted timely.

Team Size and Structure:
The Social Media Coordinator Assistant typically works as part of a larger digital marketing team. The team comprises various professionals such as Social Media Specialists, Content Writers, Graphic Designers, and Web Developers. Under the direct supervision of the Social Media Manager, you will work closely with these people to coordinate social media content creation, posting, and analysis.

Collaboration and Communication Requirements:
Collaboration and communication are crucial in this job. As a Social Media Coordinator Assistant, you will interact with other team members daily to develop and execute social media campaigns. You should be a good listener and communicator, open to feedback and willing to provide input. You must also be comfortable working with different team members across various disciplines with clear and concise communication, both verbally and in writing.

Cultural Fit and Company Values:
A successful Social Media Coordinator Assistant must demonstrate a cultural fit and alignment with the company's core values. For example, if the company values creativity and innovation, you should be willing to experiment with new ideas to drive engagement on social media platforms actively. You should also be a team player, always putting the welfare of the team first while exhibiting a positive and professional attitude towards your colleagues, clients, and external partners.