Some careers shine brighter than others. If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Our Wealth and Personal Banking business supports millions of individuals, families, business owners, investors, and entrepreneurs worldwide. We provide products and services that include current accounts, credit cards, personal loans, and mortgages, as well as savings, investments, insurance and wealth management. We also have specialised relationship managers who support customers with bespoke requirements, including high net worth and ultra:high:net:worth clients. The UK Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering Fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at market level. We are looking for a Head of Social Media. Who will be responsible for shaping and executing our content strategy. You'll lead a team of social media specialists and content creators, driving engagement, growing brand awareness and building an active and loyal community across all core social platforms. As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK:based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution. In this role you will: : You will lead the development and execution of our social media and content strategy across all platforms (Instagram, Facebook, X, LinkedIn, YouTube, TikTok, etc.). : Lead a team of social media managers and work in close partnerhsip with content creators and designers (internally and externally) to produce high:quality, engaging content. : Create and oversee content calendars, aligned to the overall marketing plan and ensuring consistency in brand messaging and tone. : You will analyse social media metrics to track performance, optimse campaigns, and present actionable insights. : Stay ahead of industry trends, emerging platforms, and new technologies to ensure our brand is at the forefront of digital marketing. : Collaborate with cross:functional teams, including brand, acquisition, design, and product, to develop content that supports brand campaigns and goals. To be successful in this role you should meet the following requirements: : Marketing literate with experience across all channels and multiple categories, and a proven track record in content and social media marketing : 100 focus on delivery : all campaigns to be delivered on time and on budget : Developed strategic thinking capability with developed ideas for creator and innovator : Passionate about customers and delivering against customer needs : A flexible and adaptable management style with experience of developing yourself and others. : Strong written and spoken communication skills; an ability to communicate with impact to wide and varied audiences This role is based in Birmingham, Chester, Sheffield, Leeds. Opening up a world of opportunity Being open to different points of view is important for our business and the communities we serve. At HSBC, we're dedicated to creating diverse and inclusive workplaces : no matter their gender, ethnicity, disability, religion, sexual orientation, or ag