Branding Manager - International Health, M1
UK 1+ months ago
Job Description
Brand Manager– International Health Brand team - UK Remote
JOB DESCRIPTION
Position Summary:
Join an influential team where you will help accelerate the growth and reputation Cigna Healthcare’s International Health offering.
As Brand Manager, you will apply strategic, analytical, and creative thinking tosolve challenging brand issues, supporting the brand strategy and delivering activations that raise brand awareness and fuel business growth for Cigna Healthcare.
We are looking for a self-driven, action-oriented creative thinker and brand strategist who can bring new ideas to the team, network and collaborate across marketing and with our business partners, and flawlessly lead and execute multiple priority projects.
This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities. Responsibilities include analysing client and consumer insights, crafting plans and delivering activities for our internal partners.
The role sits on the International Health Brand team, a team of four which includes the Head of Brand for International Health, the Brand Advisor, the Social Media Advisor, and the Brand Lead Analyst.
Key accountabilities include:
* Developing and delivering brand activities
* Providing strategic brand recommendations on key International Health initiatives
* Interfacing with internal and external partners in coordination of brand projects
* Define positioning and messaging across various go-to-market and brand relationship situations
* Lead and support strategic assignments
* Lead with a collaborative, positive mindset and act as a mentor to junior-level staff
* Perform other duties and/or special projects as assigned
Job requirements:
6+ years of experience in brand marketing, brand strategy or brand activation
Must have B2B expience and experience in internatoinsl branding
Demonstrated experience navigating a dynamic corporate environment as a self-starter who leads with a positive, collaborative mindset
A hands-on approach to developing and delivering brand activity, including leading complex projects which involve matrixed teams across marketing, compliance, sales, and other key stakeholders
Attention to detail, action and task oriented to get projects started and completed to deadline
A passion for problem solving, creative expression, and improving the way companies relate to clients and customers
A curiosity and willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas
Experience with brand/marketing strategy for B2B and B2C with messaging to multiple target groups
Experience collaborating and scoping projects with agencies and creative resources (internal/external)
Experience in leveraging data and research to inform strategy and execution
Persuasive storyteller and original thinker, skilled in developing thought leadershipand content
Knowledge of the creative campaign and media process
Well-honed communication skills and experience working with and presenting to senior leaders, enabling the partnership with others to effectively inform and influence while building trust
Experienced in anticipating, understanding,and meeting the needs of internal and external stakeholders
Ability to translate business strategy and goals into brand strategy and liaison with communications, marketing and creative teams to bring it all to life
Ability to create and manage budgets to fund brand strategy initiatives
Writing skills and ability to create strategic frameworks
Presentation skills and ability to distil complex information into executive summaries
Experience working in a matrixed environment and presenting decisive recommendations
Ability to effectively manage multiple projects and priorities simultaneouslyand execute with ambiguity
Able to work independently and as part of a collaborative group
Effective under pressure
Experience in healthcare, financial services,health insurance or a regulated industry preferred
Occasional travel required (less than 10%, both UK and
Warehouse Operative/Forklift Driver
leamington spa, United Kingdom 10 hours ago
Warehouse Operative / Counterbalance Forklift Driver Location Leamington Spa Temporary ongoing Flexibility to work both Days and rotating Shifts Days : A GBP 14.03 per hour Shifts : A GBP 15.43 per hour. Our client is a leading international...
Customs Manager
London, United Kingdom 3 days ago
Role overview: Customs Manager London Currys London Campus at Waterloo Permanent Full Time Grade 4 As a Customs Manager at Currys, you will play a crucial role in overseeing and managing Customs matters across our UK and Ireland operations. Reporting...
Business Development Manager
Leicester, East Midlands 5 days ago
Business Development Manager : Electrical Sector : East Midlands, Peterborough, Norfolk GBP 45K : GBP 55K NEG DOE OTE including excellent Basic, Bonus plus Car Pension Health Insurance, Critical Illness cover, Life Assurance benefits. Fantastic...
Project Manager
Leeds, Yorkshire and the Humber 5 days ago
Job Title: Project Manager : 6 Month FTC (Potential to go perm) Salary: GBP60,000 : GBP70,000 + Car Allowance and Package : Pro Rata Location: Leeds (Nationwide Travel) Sector: Modular Construction Are you an experienced Project manager whos...
Electrical Supervisor
cheltenham, United Kingdom 5 days ago
Electrical Supervisor Cheltenham To cGBP40k neg dep exp + benefits Our client has been established for more than 30 years and are a global market leader in the provision of highest quality infrastructure solutions for supply throughout the world, and...
Engineering Apprentice
portland, United Kingdom 5 days ago
Hydro International, a CRH Company, is a leading global provider of advanced products, services and expertise to help municipal, industrial and construction customers to improve their water management processes, increase operational performance and...
Medical Affair Director : Cardio:renal
horley, United Kingdom 5 days ago
For over 100 years we have been driving change to defeat diabetes, but we know that what got us here today is not necessarily what will make us successful in the future. We are now transforming our business and taking our expertise into new...
Digital Marketing Manager
leigh / on / sea, United Kingdom 5 days ago
Digital Marketing Manager Location: Leigh:on:Sea, Essex : Hybrid: 3 days in the studio in Leigh:on:Sea in Essex and 2 days remote (Candidate must live within 1 hour of Leigh:on:Sea) Salary: A GBP 37,000 per annum Job Type : Full:time, Permanent...
Business Development Manager
Bristol, South West England 5 days ago
Business Development Manager : Electrical Sector : South West England GBP 45K : GBP 55K NEG DOE OTE including excellent Basic, Bonus plus Car Pension Health Insurance, Critical Illness cover, Life Assurance benefits. Fantastic opportunity to join a...
Project Manager : Nottingham
Nottingham, East Midlands 5 days ago
Hydro International, a CRH Company, is a leading global provider of advanced products, services and expertise to help municipal, industrial and construction customers to improve their water management processes, increase operational performance and...