Senior Product Manager
crewe, UK 5 days ago
Job Description
Senior Product Manager
Location: Hybrid : 3 days on:site
Contract: Until 31st January 2026 (Potential extension)
Hours: 37 per week
Outside IR35
Overview
We are seeking a Senior Product Manager to lead the product lifecycle strategy and cross:functional project delivery of a confidential, collectable vehicle programme. This is a unique opportunity to work on a low:volume, high:impact launch, requiring strong stakeholder management, a technical mindset, and customer:first thinking.
The Senior Product Manager will be responsible for defining and communicating product positioning, managing option portfolios, and driving delivery milestones across Sales and Marketing functions. A strong understanding of the automotive environment:combined with experience in programme delivery and product marketing:is key to success in this role.
Key Responsibilities
Product Definition and Positioning
* Conduct and coordinate market research to define compelling, brand:aligned products.
* Provide insight and input to the product development process, based on customer needs and market positioning.
* Work collaboratively across Product Planning, Engineering, and Sales teams to ensure a unified vision.
Lifecycle Planning
* Analyse current and future market performance to guide strategic decisions.
* Monitor technology trends and competitive activity to inform feature planning and product evolution.
* Implement lifecycle strategies that support business volume and revenue goals.
Options Portfolio Management
* Define and manage the options strategy across model lines, regions, and accessory portfolios.
* Ensure accurate implementation of feature content across the business.
* Align pack and pricing strategy to financial targets, working closely with Finance, Aftersales, and other commercial teams.
Product Communication and Launch
* Translate technical and customer insights into clear, differentiated product messaging.
* Collaborate with internal teams to roll out positioning and support marketing campaigns.
* Contribute to the development of training and sales materials for internal and dealer use.
Programme Delivery
* Act as the Sales and Marketing representative across cross:functional project teams.
* Take ownership of key deliverables within the Product Emergence Process (PEP).
* Support senior stakeholder engagement and ensure a robust launch plan is delivered on time.
Essential Skills and Experience
* Strong automotive background with demonstrable experience in product lifecycle management.
* A customer:centric approach with a solid grasp of market behaviours and customer values.
* Proven ability to work cross:functionally and influence at senior levels.
* High:level programme management and delivery experience in an automotive context.
* Ability to analyse commercial and technical data and translate it into actionable strategy.
Preferred Skills and Attributes
* Engineering knowledge or experience working closely with engineering teams.
* Field experience in sales or dealer network interaction.
* Comfortable operating in fast:paced, creative environments with tight deadlines.
* Understanding of customer requirements and ability to represent the customer voice effectively.
This is a fantastic opportunity for a Senior Product Manager to make a direct impact on an exclusive vehicle programme, bringing together strategic vision, product knowledge, and commercial expertise. If youre a proactive Senior Product Manager with strong cross:functional and project delivery skills, wed love to hear from you.
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