INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values:driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. JOB PURPOSE Burberry is looking for a skilled Digital Customer Marketing Coordinator (Programs) to join the Customer Marketing Team and the wider Channel innovation team. This role will be 12:month contract based around key customer centric projects that the Customer Marketing team needs to deliver as part of an exciting migration project.Within this position you will play a key role in supporting on data:driven projects across digital touchpoints. You will collaborate with cross:functional teams, optimise digital customer journeys and contribute to data:driven marketing strategies. The DCM coordinator will be pivotal in helping to create automated customer:centric journeys and own the end:to:end execution of these email campaigns with the objective to improve customers engagement and retention with a focus on personalisation, segmentation, and orchestration. You will work closely day to day with extended email, digital merchandising, and marketing team to ensure brand and product campaigns are executed to the highest standard. You will have exposure to the broader digital products, creative, marketing, commerce, and IT groups within Burberry, and gain a deep understanding of how Digital marketing impact wider marketing and business efforts. RESPONSIBILITIES :Implementation of marketing automation and targeted digital initiatives focused on elevation and optimisation of customer journeys focusing on retention. :Support in the production of emails collaborating with copy, translation and design team using our platform ensuring efficient development, personalisation, and localisation of marketing emails. :Work closely with DCM Manager and Customer Insights team to identify opportunities within the customer database in order to create personalised customer journeys. :Set up emails target audiences and campaigns, including triggers and automated campaigns. :Ensure the database is segmented effectively for targeted marketing activities and the best targeting strategies are implemented across the owned direct digital marketing channels. :Performance analysis : including Weekly, Monthly and ad hoc marketing reporting on email activity and effectiveness and communicating to relevant stakeholders. Provide actionable recommendations to continuously inform improvements to our email campaigns. :Plan and execute Test and Learn plans to optimise channels performance. :Champion use of email platform and its eco:systems working with personalisation tools to drive customer centric strategies. :Drive innovation on how best to acquire and use customer data to deliver business and brand goals and use of technology. PERSONAL PROFILE :Experience: Minimum of 2 years in a digital marketing or CRM:focused role, with hands:on experience in campaign management and is a super:user of ESP and CRM platforms. Understand the complexities and nuances of customer centric activities and the importance of data and insights to make decisions. :Digital Expertise: Proven experience in executing digital marketing campaigns, particularly across email and CRM platforms. Previous experience in messaging (SMS, Whatsapp) desirable. :Analytical Thinking: ability to interpret data and derive actionable marketing insights