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Head of Marketing, Communications and Recruitment (AMBS)

Manchester, North West England 1 month ago

Job Description

Job Title: Head of Marketing, Communications and Recruitment (AMBS) Location: Manchester Salary: GBP59,139 to GBP70,579 per annum, depending on relevant experience Job type: Full Time, 24 months Fixed Term Closing date: 16/06/2025 Alliance Manchester Business School (AMBS) at The University of Manchester is seeking to appoint a dynamic and experienced Head of Marketing, Communications and Recruitment (AMBS) to join the senior leadership team at a truly exciting time for the School and University. In 2025, AMBS marks its 60th anniversary : a milestone that celebrates our legacy of innovation, impact, and global influence. As we look to the future, we are also contributing to the University of Manchesters ambitious Manchester 2035 strategy, which will shape the next decade of the Universitys development. This is a pivotal leadership role for an ambitious professional who wants to make a lasting impact : building our reputation, driving engagement, and enhancing recruitment at a time of celebration, reflection, and bold vision. As a key member of both the Schools senior leadership team, AMBS professional services leadership team and Humanities Marketing, Communications and Recruitment leadership team, you will lead a talented team in shaping the voice, vision, and brand of AMBS : both internally and externally. Against a highly competitive business education market, you will oversee all marketing, communications, and recruitment activities for AMBS MBA and Global Programmes, Executive Education, and ensure coherence with undergraduate and postgraduate taught (Masters) strategies across the Faculty. Key Responsibilities: * Lead the development and delivery of AMBS internal and external communications and marketing strategies, including clear objectives, priorities, and evaluation metrics * Oversee all marketing and recruitment priorities, ensuring alignment with School, Faculty and University strategic goals, and establish robust mechanisms for performance evaluation * Direct and manage the Marketing, Communications and Recruitment Team, including target setting, staff development, workflow management, and budget oversight * Champion evidence:based marketing, using insight, benchmarking, and ROI analysis to inform planning and evaluate campaign success * Maximise AMBS reputation through strategic communications and media activity * Oversee the activity of the schools external PR agency and media relations strategy to promote the schools work and manage reputation * Provide professional advice on communications and marketing strategy to the Head of School, Director of School Operations and other senior stakeholders * Collaborate with sales colleagues to support Salesforce CRM development, ensuring marketing and recruitment alignment and improved data:driven decisions * Explore and integrate artificial intelligence (AI) tools into marketing activities to drive innovation, engagement, and personalisation * Shape pricing, discounting, and international market priorities; coordinate with international centres to support global recruitment * Nurture prospective students through structured lead scoring and engagement * Collaborate with Faculty and University teams to support strategic marketing and identify opportunities for joint activity and intelligence gathering * Act as brand manager and custodian of AMBS and UoMs visual identity across all materials * Oversee the corporate events strategy, supporting corporate relations and reputation Essential skills: * Educated to degree level or with extensive experience, ideally combined with a marketing communications qualification * Extensive experience in integrated strategic marketing and communications within complex organisations * Proven interpersonal and communication skills to build and motivate teams and external partners * Resilient under pressure, with effective issue and crisis handling skills * Deep un

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