Senior Specialist, Digital KAM and Platforms
Sydney, New South Wales 6 hours ago
Job Description
Purpose and Overall Relevance for the Organization:
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Support the PAC wholesale account team in driving the digital development of the chosen Wholesale account(s), seeking to optimize our brand representation, consumer experience, and ultimately growing net sales and market share online
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As the lead for the account(s), you will also support in inventory management, orderbook conversion, and data analysis ensuring annual sales and profitability targets are met for the Digital Wholesale channel
Knowledge, Skills and Abilities
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Full understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter:connected nature and what levers to drive to improve performance
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Very good project management skills, including the ability to lead diverse teams of technical and non:technical roles and several projects simultaneously
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Experience in Sales and account management (or other Digital Wholesale account)
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Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
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Ability to convince and motivate people on different seniority levels and communicate change
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Innovative and entrepreneurial mindset, encouraging change and taking personal ownership
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Understanding of retailer's financial metrics (sales, inventory, margin, returns etc.)
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Proficient in MS Office (Excel Macro capabilities a plus)
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Technical knowledge on Marketplace operations, including the interconnected roles of Middleware providers, Product Information Management (PIM) systems and Customer backends
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Strong understanding of Amazon's "Flywheel" and the required inputs to execute a successful business partnership
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Understanding of reporting and business intelligence tools (eg. Tableau, PowerBI) and Customer Data platforms (eg. Amazon Retail Analytics)
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Working knowledge of how retail media platforms and strategies directly support sales goals
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Experience in agile execution methods is a plus
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Experience managing a team preferred
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Fluent English, both verbally and written
Key Responsibilities:
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Responsible for driving digital sell:through across all country URLs of your account's digital banners and mobile apps
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Alongside the PAC key accounts team, prioritize key digital initiatives to help accelerate the digital growth of your assigned Wholesale Partners in the region
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Analyse and monitor consumer demand, category trends, and accounts' digital assortment and identify opportunities to help accelerate our brands' net sales and market share
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Create dashboards and leverage data from internal tools (eg. Tableau, PowerBI) alongside customer data portals (eg. Amazon Retail Analytics) to develop actionable insights that drive growth, whilst also predicting and mitigating potential business risk
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Take ownership of ensuring consistent and premium content for our brands across the account and continuously monitor the on:site assortment for availability, visibility, and findability
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Enhance the visibility of the adidas brand across your account, tailoring to maximize impact based on the respective specific consumer journey
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Develop and negotiate Digital Joint Business Plan (JBP) including sell:out and and Digital KPI targets together with assigned account teams, actively monitor progress on the JBP
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In partnership with planning, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales and growth ambitions across your account
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Apply effective communication methods to senior management and stakeholders, both at a cluster and PAC level, in showing expertise across key digital metrics
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Showcase expertise in key internal and external environments (e.g. Sell:ins, key account meetings, General Manager/Sales Director meetings, Sales and Marketing meetings, etc.)
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With a focus on the consum
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