Social Media Coordinator Salary in Melbourne, Victoria

Social Media Coordinator job description

Job Title: Social Media Coordinator

Overview/Summary of the role: The Social Media Coordinator is responsible for managing multiple social media platforms and creating engagement-driving content to build and maintain a company's online brand presence. They work closely with the marketing team to understand the company's goals and develop social media strategies to achieve them.

Responsibilities and Duties:

- Develop and execute social media marketing campaigns to increase brand awareness and engagement.

- Monitor social media channels for customer feedback and respond to inquiries in a timely manner.

- Create, curate and schedule content for various social media platforms.

- Collaborate with designers and copywriters to create visually appealing and engaging social media posts.

- Analyze social media data to track the success of campaigns and adjust strategies accordingly.

Social Media Coordinator interview questions

Interviewer: Hi there, thank you for coming in today. Could you start by telling us your name and a little bit about your experience with social media marketing?

Candidate: Hi, my name is Sarah and I have been working in social media marketing for the past three years. I have experience managing social media accounts for both small and large businesses, creating content, and analyzing analytics.

Interviewer: Great, Sarah. Can you walk us through how you approach creating a social media strategy for a new client?

Candidate: Sure! First, I like to understand the client's goals and target audience. Then, I research their competition to see what works well and what can be improved. I then create a content calendar and establish key performance indicators to track success.

Interviewer: How do you stay up-to-date with the latest social media trends and algorithms?

Candidate: I make sure to follow industry thought leaders, attend conferences and webinars, and regularly read industry publications like Social Media Examiner and AdWeek.