Craft and implement a robust digital marketing strategy, email marketing, social media, and content marketing initiatives. Evaluate and analyze the performance of digital marketing campaigns, providing insightful reports and actionable recommendations for enhancement. Foster synergy with other departments, notably product and design, to orchestrate unified and impactful marketing endeavours. Remain at the forefront of digital marketing trends and technologies, integrating innovative approaches into strategies. Oversee the creation and dissemination of diverse digital content, spanning blog posts, videos, and infographics. Spearhead the management of a content calendar to ensure a steady stream of captivating and pertinent materials. Leverage A/B testing and data-driven methodologies to refine campaigns and bolster conversion rates.