Marketing Manager, Brand
Ontario 12 days ago
Job Description
Job Type:Permanent
Work Model:Hybrid
Reference code:129567
Primary Location:Toronto, ON
All Available Locations:Toronto, ON
Our Purpose
At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100 Canadian:owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.
By living our Purpose, we will make an impact that matters.
:Have many careers in one Firm.
:Enjoy flexible, proactive, and practical benefits that foster a culture of well:being and connectedness.
:Learn from deep subject matter experts through mentoring and on the job coaching
::
Do you want to play a critical role protecting and elevating one of the world's strongest brands in Canada? From managing major projects and brand protection strategies, to liaising with and directing leaders across the business on how Deloitte shows up in market on a daily basis, the broad responsibilities of this newly created role at one of Canada's Best Workplaces provides an exciting opportunity to demonstrate your strategic marketing expertise and make an impact that matters. If you're ready for the challenge, read on
What will your typical day look like?
As Marketing Manager, Brand, you will be an integral member of the Brand Content and PR team within Marketing, responsible for managing various strategic marketing initiatives with the goal of protecting the Deloitte brand. Reporting to, and working collaboratively with the Senior Manager, Brand, you will have the autonomy to make brand shaping decisions and be able to work independently alongside one other Marketing Manager, Brand, and Specialist, Brand.
Key responsibilities will include, but not be limited to:
:Manage monthly Brand Risk reporting to senior leadership
:Develop, update and enforce brand guidelines / requirements as needed to reflect the firm's changing needs
:Develop and implement brand:protection strategies for owned and operated media channels
:Ensure the firm's naming of new products, platforms and programs, and acquisitions of companies are brand:compliant
:Support execution, analysis, and presentation of annual brand health research studies
:Serve as brand liaison with the business to ensure firm:wide brand compliance
:Review and maintain consistent brand messaging across marketing to ensure a unified voice across channels and platforms
:Prepare reports and presentations for senior leadership to showcase brand performance and make recommendations for improvements
:Collaborate with wider brand team to develop the strategies, planning and execution of brand campaigns
:Co:lead and mentor a Specialist, Brand, fostering a collaborative and high:performance team
About the team
The Brand team oversees the strategy, management and reporting of the Canadian brand: leading the brand governance of marketing activities and maintaining brand strategy alignment with the firm's business objectives. Overall, the Marketing team consists of approximately 125 people across Canada, spanning four groups: Brand Content and PR, Integrated Marketing and Account Based Marketing, and Digital Delivery (inclusive of the inhouse creative agency).
Enough about us, let's talk about you
You are someone with:
:Minimum of six years' experience in brand marketing or related roles
:Ideally, Bachelor's degree in Marketing, Busi
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