Date Posted: 04/23/2025 Req ID: 42643 Faculty/Division: VP : Division of University Advancement Department: Advancement Communications and Marketing Campus:St. George (Downtown Toronto) Position Number: Description: About us: The Division of University Advancement (DUA) aims to sustain and enhance the University of Toronto's academic mission, leadership, and worldwide impact, by engaging alumni and private sector constituents meaningfully in the mission of the University, building mutually beneficial relationships of increasing value and satisfaction over time. Through our current Defy Gravity campaign, the team supports U of T's commitment to inclusive excellence : the idea that every member of our community should thrive in an environment of belonging : and helps the University bring together top minds from every conceivable background to create a healthier, more sustainable, and equitable world. In this ecosystem, there is an emphasis on collaboration, diplomacy, teamwork and mission focus as the Division of University Advancement supports our Faculties, Campuses and Divisions as a shared service. The Division of University Advancement at the University of Toronto is committed to a transformative agenda deeply rooted in the University's vision for growth and innovation. We are focused on growing fundraising efforts; doubling the number of newly engaged alumni; achieving Advancement goals through the foundational integration of Alumni Relations and Development both centrally and through collaborations with divisional colleagues; creating an organization and culture that fosters diversity and inclusiveness. Your opportunity: The Writer, Content Marketing will be responsible for developing strong creative concepts and stories for multi:channel communications and marketing campaigns that support fundraising and alumni relations objectives. Under the direction of the Director of Integrated Content and in support of Sr Writers, the Writer, Content Marketing will set the highest standards for content marketing copy by crafting emotionally appealing stories and messages that grab and sustain attention, while inspiring and motivating our target donor and alumni audiences to act and engage with U of T. The writer will be responsible for researching, editing, planning and developing Advancement branded content and other strategic brand communications, working closely with design, digital and project management teams on the production of these materials from concept to final publishing across a variety of platforms such as the U of T central campaign and alumni websites, social media, direct mail and events. Overall, they will play a vital role in fulfilling our commitment to delivering high:quality conceptual, writing services through the Advancement Communications and Marketing department. Your responsibilities will include: :Planning and developing an integrated multi:channel (stories, messages, social posts, promotional copy, event materials, and emails/e:newsletters) communications strategy independently :Cultivating ongoing, high:profile prospective partnerships that advance strategic agendas :Developing and implementing communication plans that support strategic objectives :Conducting detailed data analysis to inform management decision making :Determining work priorities based on knowledge of deadlines :Creating and/or editing original, published content and materials :Conducting interviews with individuals for University publication :Proofreading and fact:checking content Essential Qualifications: :Bachelors Degree (communications, journalism, English, etc); or acceptable combination of equivalent experience. :Minimum five years experience in a content marketing environment : agency or internal inhouse team. :Experience in writing and copy:editing; demonstrating that writing is clear, captivating and original. :Experience using a CMS and dir