Location: Hybrid : Delhi Position Summary: Bentley Systems is a fast:growing company, and we're searching an experienced field marketing manager to join our expanding team.The ideal candidate will have ability to work on the regional Go:to:Market plans, event and campaigns, planning and execution. This includes the end:to:end program management of marketing mix in collaboration with Product Industry Marketing/Digital Marketing across the sales territories within their assigned marketing region. This role is an individual contributor role and reports to the Senior Manager, Field Marketing, Asia South Your Day:to:Day: - Collaborate with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth. - Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi:channel tactics, including ABM. - Develop and execute comprehensive, multi:layered, marketing campaigns tailored to the Asia South market, ensuring alignment with overall company and regional revenue and business goals. - Collaborate with cross:functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives. - Lead the planning and execution of Bentley India hosted and 3rd party in:person events, to drive thought leadership, brand awareness and lead generation. This would require end:to:end coordination with internal and external stakeholders and traveling across India regions up to 30:50. - Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships. - Provide recommendations for social media plans and align them with overall campaign objectives. - Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region. - Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives. - Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation : ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow:up. - Regularly communicate marketing plans, progress, and results to internal teams. - Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics. - Build regional understanding of the important media (magazines/websites/blogs, etc.) by Industry, enhance existing, and build up new relationships, and coordinate all local press activities and report coverage with Corporate Marketing and Media Services. - Coordinate/manage Bentley Executive visits with local sales leadership and Corporate. - Lead the Regional Marketing globally assigned as a partner for tag team with Digital Marketing/Product Industry Marketing to facilitate the Event and Webinar execution. - Engage with Digital Marketing for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names. - Ensure Channel management is aware of planned marketing programs in the region to facilitate proper leverage of marketing programs by Channel partners. - Support Corporate initiatives like Year in Infrastructure in the region. What You Bring to The Team: - Bachelor's degree or equivalent experience in marketing, business, or a related field. 6:8 years of experience in B2B field marketing, with a focus on the Indian market. -