Head of Campaign Management (Direct): Dublin. Location/Office Policy: Molesworth Street/Hybrid stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: :Do you possess a strong history in Customer Lifecycle Management and Strategies and looking to continue your expertise? :Do you want to be part of a customer:centric team dedicated to transforming how we engage and serve our customers. :Do you like collaborating with cross functional teams and driving change through strong stakeholder management and influencing outcomes? :Are you comfortable leading a team of campaign planners across multiple squads? What is the Role: Part of the newly established Chief Customer Office and reporting into the Head of Customer Base Management, the role holder will be a pivotal member of this new team to ensure that we are setting the right direction for not only the Customer Base Management team but also the wider business. We are seeking a strategic and data:drivenHead of Customer Base Management Campaignsto lead the planning, execution, and optimisation of all customer lifecycle campaigns. This role is critical to delivering personalised, effective, and efficient direct marketing communications that drive customer engagement, retention, cross:sell, and growth across our existing customer base. In the role you will lead a team responsible for managing campaign calendars, working with the wider CCO team, segment, technology, and governance to deliver timely, relevant campaigns across email, SMS, app, outbound and digital channels. Key accountabilities: stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: :Align campaign initiatives with overarching commercial objectives (e.g. revenue growth, APH (average product holdings) and retention). :Translate customer insight, behavioural data, and market trends into strategic priorities and campaign themes. :Lead a team of campaign managers and lifecycle strategists to deliver against campaign plans. :Establish campaign frameworks and lifecycle models that are scalable, automated, and measurable. :Drive campaign performance reviews, ensuring insight:led continuous improvement and alignment with KPIs. :Act as a senior partner to stakeholders across Marketing, Product, Segment, Customer Experience, and Analytics. :Shape the development and optimisation of the campaign delivery ecosystem (e.g. CRM, CDP, personalisation engines, automation tools). :Ensure data infrastructure supports relevant targeting, personalisation, and performance tracking. :Be a key lead in the development of an agile approach to campaign delivery. :Lead the evolution of test:and:learn frameworks, trigger logic, and lifecycle automation. :Build and maintain governance models for campaign delivery, covering customer contact rules, prioritisation frameworks, legal and compliance alignment. :Develop playbooks and toolkits to ensure consistency and excellence across all customer base campaigns. :Set the standard for performance reporting, customer insight integration, and campaign innovation. What you Will Bring: stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: :8+ years in customer lifecycle marketing, base management, CRM, or growth strategy - ideally in a B2C or B2B2C environment. :Proven experience developing and leading a campaign function at scale. :Expertise in marketing automation, campaign orchestration, and customer data platforms. :Deep understanding of segmentation, customer journeys, and value growth mechanics. :Strong analytical skills and comfort using performance data and behavioural insights to inform strategy. :Excellent leadership, communication, and stakeholder influence skills - with experience operating at senior leadership level. :Experience in a regulated industry (e.g. financial services, telco, energy) strongly preferred. :Experience managing multi:disciplinary campaign teams, including creative, data, and technica