Are you an experienced B2B marketing professional looking to take ownership of high:impact campaigns in the global events space? Join a leading international events company delivering world:class events that bring together policymakers, business leaders, and changemakers across sectors. We are looking for a Senior Marketing Executive to lead the end:to:end marketing lifecycle for a major international event. This is an exciting opportunity to manage multi:channel campaigns, coordinate agencies, and drive audience growth for a high:profile summit. Key Responsibilities: * Plan, execute, and optimise B2B marketing campaigns across email, digital, and offline channels * Coordinate with internal stakeholders and external agencies to ensure timely delivery of marketing assets * Manage campaign segmentation, reporting, analytics, and performance optimisation * Oversee website updates, PPC campaigns, SEO enhancements, and CRM:driven audience targeting * Create compelling content across marketing touchpoints including EDMs, brochures, landing pages, and social media * Support audience growth, delegate acquisition, and event visibility through strategic marketing execution Essential Skills and Experience * Proven track record in B2B marketing, ideally within events, exhibitions, or conferences * Experience managing full:cycle marketing campaigns from strategy to reporting * Strong copywriting and content creation skills * Proficiency in email marketing platforms, CRM systems, and analytics tools * Familiarity with SEO, PPC, bounce rate management, and user experience optimisation * Interest in sectors such as energy, geopolitics, or sustainability is a bonus (not essential)