Social Media Assistant
oldham, UK 6 days ago
Job Description
Social Media Assistant
Job Location: Hartley Botanic : Greenfield : office based
Permanent, Full time
Salary: A GBP 30,000 dependent on skills and experience
Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance.
Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.
Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.
Role Brief
Hartley Botanic are looking for an enthusiastic Social Media (SM) Assistant who has SM and Content knowledge, preferably with a luxury brand and mature customer
The SM Assistant role is a key part of our Marketing plans and function at Hartley Botanic. The role encompasses all aspects of our SM, including delivering SM content to all platforms/channels on a daily basis, planning creation content, delivering key content about Hartley Botanic and specific activities within a SM schedule and calendar. You will support the understanding of our success through Google analytics and regular reporting. You must be flexible, creative and logical in your approach with the customer at the heart of everything you do.
The primary element of this role is to drive new profitable customer leads through the engagement of our customer base and potential customers, across all platforms and development of our organic SM strategies. The approach is to use the incredible content we have developed to create and execute inspiring content, grow our reach on all platforms, increase our brand awareness, propel customer engagement and drive traffic to our website.
The role is office based, here at Greenfield. You will be located within our factory offices and work alongside the Head of Marketing. You will report into the Head of Marketing.
Main duties and responsibilities
The main priority for our SM activities is to grow new, profitable customer leads. In tandem this will grow our following on all channels, develop our brand awareness and ensure that Hartley Botanic are seen as the go to brand in luxury Greenhouses and Glasshouses, everywhere
You will be responsible for creating captivating content for our companys social media platforms and staying up to date with latest trends and activities within the Glasshouse/ Greenhouse, Gardening and Horticulture sectors
With our marketing manager you will be required to develop and execute a SM schedule (daily activities for the UK and USA, across all channels) and produce weekly/monthly reports on new leads, customer engagement and interaction. With support and guidance, when appropriate, you will be expected to reply to customer enquiries and comments, follow up appropriately and in line with our company policies on such matters. Liaising internally and with our marketing and creative agencies to ensure up to date and historic content is available
Manage all company SM accounts (Pinterest, Facebook, Instagram, Twitter, LinkedIn, Houzz)
* Develop engaging, creative and innovate content to our customers, with regularly scheduled posts, and promote brand focused messages
* Coordinate SM messaging with the wider Marketing Department to ensure consistency
* Work with our marketing agency and other departments to develop SM timelines coinciding with new product releases, Ad campaigns or other brand messages
* Analyse SM campaigns to report on new leads, visitor data, engagement, and areas for improvement
* Monitor and develop reports on competitor
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