We are ZimVie, a publicly traded, global life sciences leader focused on restoring daily life by advancing clinical technology to improve patients' smiles, function, and confidence. Our company is founded on a legacy of trusted brands, products, and clinical evidence made possible through an inclusive and collaborative culture that empowers our team members to bring their whole selves : their best selves : to work every day to accomplish our Mission. Together, our dedicated, diverse global team is shaping an exciting future for ZimVie- we hope you'll consider being a part of it Job Title: Senior Marketing Specialist / Z12 Job Function: Marketing Reports to: Marketing and Business Development Manager Job Summary This position will be responsible to lead branding and communication efforts for ZimVie India. This role includes coordination with graphic designers, digital content specialists, agencies, tradeshow and event planner and brand management. It will also analyze customer behavior on various digital platforms and industry trends and implementing ZimVie's branding efforts to manage the strategy and execution for paid and organic media, continuously analyzing performance to optimize results. The incumbent will also provide support to the product and marketing team in execution of various projects. The successful candidate will also need to take a hands:on approach, driving projects forward individually and collaboratively, to enhance brand and product awareness and ensure digitally efficient marketing. Principal Duties and Responsibilities - Establish sound understanding of the market and key trends - Collaborate with the Sales and Marketing team to define its strategy to market - Create and execute high:quality content across multiple social media, video, and email campaign platforms (Facebook, Instagram, LinkedIn, YouTube, HubSpot, My Emma) to raise brand awareness and drive lead generation. - Work with product managers and agencies to manage campaigns, including content creation and performance optimization. - Manage all digital and brand agencies ensuring high quality content, output and management. - Develop and execute organic social and paid media strategies to align with marketing objectives, brand identity, and target audience engagement. - Collaborate with cross:functional teams to gather content ideas, product information, and industry insights to ensure content is accurate, informative, and relevant. - Craft engaging and visually appealing multimedia content, including images, videos, infographics, and interactive assets, while writing compelling, persuasive copy for posts, captions, and advertisements that effectively communicate key messages and value propositions. - Maintain a content calendar to schedule and organize content delivery, ensuring consistency in brand voice, messaging, and frequency of posts. - Monitor social media trends, industry news, and competitor activities to identify content opportunities, emerging topics, and engagement strategies. - Report out weekly status of content and collaterals, report out monthly digital marketing metrics and performance. This is not an exhaustive list of duties or functions and may not necessarily comprise all of the essential functions. Job Requirements Bachelor's Degree in marketing preferred. Minimum of 2:3 years of experience in marketing Ability to communicate in a clear and concise manner Strong attention to detail; ability to multi:task and balance competing priorities Ability to maintain strong customer relations and provide product