SEO Manager, Business Banking As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK:based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution. Our Commercial Banking business serves over a million customers across more than 50 markets, ranging from small enterprises focused primarily on their home markets, through to corporates operating across borders. Whether it is working capital, term loans, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. As the cornerstone of the HSBC Group, we give businesses access to a geographic network covering more than 90 of global trade and capital flows We are currently seeking an experienced individual to join this team in the role of SEO Manager, Business Banking HSBC UK Commercial Banking helps businesses thrive, from start:ups and SMEs to large corporates and international clients. Our marketing team plays a critical role in ensuring our digital presence meets the evolving needs of our business banking audience, helping customers find the right products, insights, and solutions to grow. We are seeking an experienced SEO Manager to lead the development and execution of our organic search strategy for the HSBC Commercial Banking website, with a focus on attracting and engaging business banking customers. This role is pivotal in enhancing visibility, driving high:quality traffic, and improving content discoverability for key audiences across the business banking spectrum, including sole traders, SMEs, and mid:market enterprises. You will work within the Digital Marketing Channels team within the Commercial Banking Marketing team and collaborate closely with content strategists, digital product owners, analytics, paid media teams, and external SEO agencies. The role holder will look at traditional search and the emerging AI search opportunity. In this role, you will : stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Develop and implement a best:in:class SEO strategy for Business Banking to drive business growth and lead SEO audits and identify opportunities to improve technical, on:page, and off:page SEO. stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Collaborate with digital content teams to guide SEO:friendly content creation, keyword targeting, and content optimization, partner with developers and UX teams to ensure SEO best practices are integrated into website structure and performance. stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Monitor and report on SEO performance, keyword rankings, traffic, and conversion impact using tools like Google Search Console and SEMrush stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Provide insight:driven recommendations based on competitor analysis, search trends, and customer behaviour specific to business audiences. stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Manage relationships with external SEO agencies and ensure delivery aligns with HSBC brand and compliance standards and work with compliance and legal teams to ensure all content and technical implementations meet regulatory and brand requirements stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Contribute to the development of SEO KPIs and support business cases for digital enhancements through SEO performance forecasting To be successful in this role you should meet the following requirements: stylemargin:top:0.0cm;margin:bottom:0.0cm typedisc: : Proven experience in a hands:on SEO role, ideally in a B2B or financial services environment with a strong understanding of search engine algorithms