We help the world run better At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose:driven and future:focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Important information: :This is a hybrid role based out of SAP Vancouver office, working in:office with the team 3 days per week. :Candidates must be legally entitled to work in Canada at the time of application. This position is not eligible for employer:sponsored work authorization (e.g., LMIA or other immigration support). What youll do Our team is responsible for Product Marketing for the SAP Business Technology Platform. This role is focused on Product Marketing for the AI capabilities of SAP BTP, specifically the web/digital journey and the mapping through to awareness and adoption. As a Product Marketing Senior Consultant focused on web strategy, you will play a pivotal role in shaping the digital experience and storytelling around these transformative AI technologies, connecting developers, partners, and customers to the future of enterprise innovation. Your work will have a direct impact on BTP's success with AI: You will help define, validate, guide, execute, and communicate the value proposition of these products. You will provide an outside:in view of the market, determine new AI scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts. Key Responsibilities : Web Journey Optimization: Enhance user experience across all relevant webpages, ensuring seamless navigation and engagement. : SEO/SEM Management: Develop and implement strategies to improve search engine rankings and optimize for AI Assistants. : Message Testing: Collaborate with the team to conduct message testing, refining our messaging and positioning to effectively communicate AI capabilities. : Performance Analysis: Monitor and analyze web traffic and content performance, providing actionable insights to drive continuous improvement. : Cross:functional Collaboration: Work closely with product, design, and development teams to align marketing efforts with overall business goals. What you bring Required skills : University Degree (Bachelor's or Master's) in Computer Science / Information Technology / Business Administration : Understanding of AI market trends, SAP's application and AI portfolio, and the broader developer AI space : Experience working with B2B sales organizations supporting sales cycles, building technical demos, and engaging directly with customers and prospects : Self:starter with a passion to be a hands:on expert in the required field : Customer orientation with a strong focus on qualit : 5 years of working experience in enterprise software Preferred Skills : Strong analytical and logical skills : Strong communication profile with the ability to articulate and present complex topics to a senior:level audience : Ability to understand and analyze customer needs, synthesize requirements, and drive execution towards successful delivery : Good collaboration skills and relationship building with cross:functional teams : Ability to work in an international team : Willingness to travel worldwide Meet the team Join a team that's as dynamic and forward:thinking as the technology it represents. The SAP BTP Product Marketing team is a diverse group of storytellers, strategists, and technologists who are passionate about shaping the future of enterprise innovation. With