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Data Product Manager

UK 4 days ago

Job Description

INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values:driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. JOB PURPOSE The Data Product Manager will work directly with our digital, marketing, data science and technology teams in a highly dynamic and fast paced environment. They will be responsible for the management and processes surrounding data related to all marketing content and marketing events/campaigns. This includes the re:usability of marketing data across our marketing systems and analytics platforms, which underpins both Burberry's personalisation capabilities and enables increased effectiveness of marketing campaigns and investments. They will be responsible for shaping and managing a prioritised plan around evolving the data quality in this space, and interact daily with marketeers, data scientists and data architects to ensure suitability and availability of data. They will also own the content of the Enterprise Data Catalogue for marketing data domain and will be using our Data Quality / Data Observability tooling to ensure quality of Data Products they own RESPONSIBILITIES :Accountable for reliability and availability of Marketing data across platforms, available as products on ourAnalytics Platform : both for marketing content and campaigns. :Accountable for marketing data processes and onboarding on to Analytics Platform. :Engagement role between functions and departments to lead and coordinate marketing data processes andpartner with technical teams and agencies to agree and govern marketing data lineage. :Delivery and execution of marketing data feed for all marketing channels. :Works with business partners to define and establish data quality rules, definitions and strategy consistent with division and organizational strategies and goals for new and legacy data feeds. :Ensure Data Quality rules are captured within our Data Catalogue and Data Quality/Observability tooling,identified DQ issues are resolved within agreed SLAs and relevant audiences are informed through our Data Catalogue channels. :Collaborates with Product Managers, Data Scientists and Data Analysts to ensure data quality andavailability :Focuses with Data Science and Technology Teams on driving automated tagging of marketing data whererequired :Plays key role in ensuring marketing data is available, well curated in catalogue tools, understood andcertified, enabling and uncovering further business opportunities related to marketing data :Advocating for and supporting active Data Governance within the Marketing Domain :Owns the roll out of Data Catalogue to marketing communities and owns Marketing Data Domain within theData Catalogue PERSONAL PROFILE :Experience in classifying marketing and campaign content using Digital Asset Management tools :Awareness of automated tagging approaches :Familiar with and able in practice data quality rules and data governance procedures : experience inusing DQ/DO Tool will be an advantage :Understanding of audience management :Understand business needs within marketing domain and can suggest and take actions to accommodate :Familiar with marketing taxonomy and measurement from different digital and offline marketing channels :Capture, analyse and document requirements while supporting the communication and delivery ofrequirements with relevant stakeholders :E

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